Service Innovation In Banking Industry: Tips To Write Mba Project Reports And Dissertations

By Author: mahasagar Publications
Total Articles: 2
Comment this article

There is almost a non ending debate when one wants to come up with an interesting title for dissertation writing. As you know it is a high level academic paper, therefore, the topic should be something that is unique and intriguing but that is not commonly observed because students seems to be not much aware of the high standards of thesis writing.

You can write on anything to everything when it comes to literature dissertation topics because no doubt this subject has a deep history in the world and totally changes its face with the changing region but to come up with something that is unique can be a bit difficult thing to do.

Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. Since the services are commodities it does not make the customers committed to a certain company nor does it make the customer chose the best service, since they are so much alike. To be able to adapt the services to the customers the companies need to know what the customers want. This research ...
... is proposing that the way to find out what the customers want is through customer involvement in the service innovation process.

Purpose: The purpose of this thesis is to identify opportunities for service companies to involve customers in the service innovation process.

Theory: The theoretical framework is built up out of the concept of customer involvement in service innovation, which is a research area that has been put aside for customer involvement for product innovation. Despite this the area has some interesting articles and this research is built up around Alam’s model of customer involvement.

Research question: What preferences do customers have when interacting in service development and what kind of involvement is best suited for their needs? The above article is surely going to help you and teach you to write Custom MBA Project Reports and Dissertations. Keep yourself enriched with such articles. It is recommended that you read more articles to get more tips.

Method: The empirical study of the research was performed through a pre-study with semi-structured telephone interviews and the actual study consisted of internet surveys. The telephone interviews were conducted with three experts in the area of customer involvement in service innovation and the banking industry. The surveys had 300 responses within the sample of the study. The sample consisted of Indian bank customers in the ages of 18 to 25. The above informative article is going to teach you how to write No Plagiarism Dissertations on Marketing. Keep yourself enriched with such articles.

Conclusion: Customers wants communication methods which are not involving face-to-face interaction. Instead they prefer mobile applications, social networks and the internet bank. Customers prefer to innovate together with other customers and employees of the bank.

Therefore, whatever the idea you want to work on in your thesis, you must make sure you have a sound knowledge about it and that you have an interest in it because your success totally depend on these two factors. Furthermore, you can also search for other titles over the internet to get a rough idea about them. Never give up; No Plagiarism Dissertations is not a myth, but reality. So far you must have learnt how to write MBA Project Reports on Marketing and the articles by the author will guide you further.