Mobile Web Design Vs. Seo In Philadelphia - How To Optimize Content

By Author: supriyo banerjee
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As mobile device usage continues to rise, marketers and designers must unite. The tiny 4-inch screen of a smartphone now dominates how a mobile website is designed and optimized. While designers want to focus on usability, SEOs want the focus to be on search engine visibility. Both are equally important, but not without considering the metrics of the original desktop website’s performance. For instance, a heavily branded website with high popularity has more room to play with design elements than a website of a small business whose goal is to be found among competition for their products or services.

Coalescing Web Design and SEO in Philadelphia for Mobile

The first step is to look at the metrics – how many new vs. returning visitors does the website receive? From here marketers can measure to what level content should be optimized. A high number of returning visitors usually means the visitors know the website and its URL. A high number of new visitors means the internet user is searching for specific products or services that a particular website is competing for in search ...
... engine results. Analyzing this data ensures that mobile web design in Philadelphia does not take a backseat to optimized content, and vice versa.

Mobile users are usually looking for brief, straightforward information that doesn’t require much thought or time to find. Knowing this, home page design can continue to focus on usability and branding, giving a brief overview with deeper links. Once the mobile visitor dives into the deeper links, they can find the more highly optimized content they are seeking, such as product descriptions, news articles, recipes, etc. Internal mobile web pages can be more focused on readability and detail without irritating the user.

Mobile SEO in Philadelphia – Where and When to Optimize

Even though mobile web design in Philadelphia should be to the point across all web pages, don’t sacrifice important content that could boost rankings. Marketers are still trying to get the hang of how mobile SEO performs, especially with Mcommerce. Some methods that seem to be working include using a “more information” button with expandable product descriptions and reviews, or providing a sample of the description on the product page. It’s not advisable to include the entire product description on the page, especially long paragraphs of text written by manufacturers that can be pages long on a tiny screen. Although you want to inform the user, you don’t want to overwhelm or agitate them to please the search engines. Finding the balance is the most difficult part.

Mobile web design in Philadelphia is experiencing a high growth rate (about 16.6% between 2010 and 2015 – Internet Data Corporation) that’s not expected to slow down. In order to provide functionality to users and maintain stable conversion rates, optimize content appropriately. A professional SEO in Philadelphia can steer your mobile website in the direction of success.

Stephanie Aiello is a freelance writer for Boomtown Internet Group, an independent company focusing on Internet marketing and web design Philadelphia. For more information about web development or SEO Philadelphia, visit our website at Boomtownig.com.