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How To Get More Facebook Fans

On Facebook, it’s all about the “likes,” especially for businesses. One fan hitting that like button can put your name in front of thousands of potential customers, since that like puts a status update on that person’s wall. Companies are struggling to learn new ways to prompt fans to like a post. Actively participating in your Facebook fan page by following these few tips can help you coax more likes and increase your exposure.
An inactive Facebook profile is just as bad, if not worse, than no profile at all. If you are clueless about social networking, search for someone on your staff who might be more Facebook-savvy. Someone needs to be updating your Facebook profile on a regular basis, as well as interacting with your fans. This shows your fans you have an interest in what they have to say, which increases your customers’ engagement in whatever it is you’re promoting.
It’s hard to find a website these days that doesn’t have a Facebook button on it. Web surfers have begun looking for it, in some instances, clicking through to follow if the subject is one that is of interest to them. Many businesses ...
... choose to slip the button in a side panel, along with Twitter and LinkedIn buttons. But for real impact, consider giving your website visitors a call to action, like "Follow us on Facebook." Get Facebook badges here.
To prompt even more likes, add a like button everywhere you can. Any fresh content on your company websites needs to be treated with a like button, available here. On sites like Blogger and WordPress, though, you likely won’t need Facebook’s code to insert a like button. In fact, once you start looking for it, you might be surprised how often you will see that like button option on websites. Usually the Facebook like button is accompanied with text stating how many others have liked that particular post, or the words: “Be the first of your friends to like it.” Often the like button is best placed at the end of content, since, logically speaking, someone will be prompted to publicly like something after having thoroughly read it.
These days, Facebookers announce everything they do. They check in at the hair salon, grocery store, and during lunch at Burger King. This public sharing extends beyond check ins, however, with Facebookers publicly announcing which articles they read, what television shows they’re watching, even what items they buy on Amazon. Take a lesson from mega-businesses and give your customers the opportunity to announce what they’re doing from your site. If you’re offering online courses, let them tell everyone when they accomplish a particular goal by clicking on a link. When a user completes a purchase from your site, allow that customer the option of sharing news of that purchase with others. Much of this is accomplished through the Activity Feed plugin, but you might also be interested in some of the other plugins Facebook has to offer, including recommendations, comments, and a Facepile plugin, which shows pictures of others who have liked a business’s site. For more information on plugins, visit Facebook’s Social Plugins information page.
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