Jay Miller, Owner Of Hidden Valley Golf Course, Is Keynote Speaker At Mgcoa Annual Conference

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Nationally recognized Hidden Valley Golf Course owner, Jay Miller, delivers a message for success in these difficult economic times to golf course owners at this year’s Michigan Golf Course Owners Association’s annual conference. Miller’s once troubled Riverside golf course is now a shining example of how embracing new media marketing strategies and techniques can really change the game for a course owner’s bottom line.

The one hundred and fifty golf course owners in attendance at the MGCOA in Troy, Michigan on November 27th and 28th were given an inside look into how Jay Miller incorporated search engine optimization (SEO) and social media platforms to drive his Riverside golf club out of the rough and onto the fairway. Perhaps, more importantly, Miller offered insight on how the owners can use his techniques to do the same for their courses and clubs.

On day one of the conference, the Riverside golf course owner delivered a presentation entitled “Marketing Your Golf Course: Getting Where You Want to Be”, and on day two, Miller specifically focused ...
... on the various social networking techniques that have brought his course to notoriety among golf enthusiasts in Orange County and beyond.

“If I can do it, anyone can”, Miller said Tuesday, speaking to the complexity inherent in high-tech marketing strategies and the tendency of businesses to resist a more contemporary marketing plan. Miller’s willingness to break the mold and embrace change is what sets his Hidden Valley club apart from other Riverside golf club His marketing plan now relies on advanced web marketing techniques as well as his course’s popular Facebook page to attract potential new members and increase his club’s profitability.

The Riverside golf mogul’s message on Wednesday came in the form of an overview of the web marketing tactics that his Hidden Valley Golf Course has relied on to become one of the most successful club’s in the country. Among other aspects of the new marketing paradigm, Jay spoke on the use of social media, Youtube, Automated office programs, and SEO techniques that Michigan golf course owners can use to make their marketing efforts, and more importantly, the results of those efforts, as impressive as those he has been able to achieve at his Riverside golf course.

The audience for Jay Miller’s presentation at this year’s MGCOA annual conference got a first hand look at the marketing plan that put his Riverside golf club back on the map and earned his club recognition from the National Golf Course Owner’s Association. Miller delivered a step-by-step plan designed to help golf course owners asses their club’s current state, develop goals for where they want to see their club in the future, and then develop practical new media strategies to achieve those goals.

Thanks to this newly elected President of the California Golf Course Owners Association, course owners walked away from Jay Miller’s keynote speech at the Michigan event with an enhanced understanding of their individual club’s goals and resources, and most importantly, a renewed vision of their club’s success in an uncertain economy.

About the Author: Hidden Valley Golf Club is near Riverside. From its unique design, to its natural beauty, the Golf Club has all the elements necessary to ensure a memorable golf experience.