Profile Of Spyder Active Sports: A Leader In Performance Ski Wear

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Profile of Spyder Active Sports: A Leader in Performance Ski Wear
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USA-based Spyder specialises in high performance ski wear. Its highly respected products are designed for, and priced at, the top end of the market. Since the company began in 1978 it has sought to appeal to professional skiers and those who aspire to be like them. Indeed, it was founded—and is still managed—by a former Canadian ski champion, David Jacobs. The company grew steadily until the late 1980s when its sales began to grow exponentially. The high performance market just expanded around us, explained Mr Jacobs as his firm saw demand for hightech garments spread from professional to recreational skiers. Today sales continue to increase at double digit rates annually. The boost in growth has been helped by the company's high profile sponsorship of the US, Canadian and Austrian ski teams.
Table of Contents
Summary
Introduction
Comany Development
Products
Features of Spyder's garments
Marketing
Outlook

List of tables
Table 1: Fabrics and coatings used by ...
... Spyder for water resistance and breathability
Table 2: Materials used by Spyder for insulation

List of figures
Figure 1: Child in Spyder jacket
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