Chrysler’s Super Bowl Ad Received Awards From Cannes

By Author: Marty Bay
Total Articles: 423
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Commercials are actually one of the most effective ways to promote cars that are offered for sale. This is the reason why almost all car makers spend larger amount of money just to produce commercials that will encourage new car finders to purchase the vehicles that they produce. Aside from providing attractive auto financing deals, producing promotional ads has eventually become an ordinary practice that vehicle producers adhere to. Aside from hiring professional advertisers, car makers are also choosing appropriate events where they could air their commercials for this increases the chances of exposure since a lot of car finders would surely be attending these. A good example of such events is the Super Bowl.

Due to the importance of commercials and the selection of appropriate events where these ads are aired made the Super Bowl a significant venue in releasing their latest ads. Just this year, Chrysler has joined other car makers in airing their ads at ...
... the biggest football event in the US and by the end of this event, Chrysler’s ad dubbed as “Born of Fire” emerged as one of the crowd favourites. However, the commercial for the Chrysler 200 Sedan’s fame didn’t just end there like most experts has expected.

Just recently, these expectations were eventually realized. The “Born of Fire” commercial has received four awards at the 58th Cannes Lions International Festival of Creativity. This includes the award for Best Direction, Best Editing, Best Automotive Commercial, Best Script, and Best Use of Music. These awards are very important since this festival is known worldwide and receiving these commendations is a good way for Chrysler to establish its name as a reliable car maker.

The 2-minute commercial was filmed in Detroit which is also popular as the Motor City. Aside from the appearance of the famous rapper Eminem, the ad has also presented scenes that explains the true essence of producing cars as well as the impressive features of the Chrysler 200S.

The ad was eventually used to introduce Chrysler’s “Imported from Detroit” campaign which eventually became the core of the company’s promotional message. This ad has also imparted a strong message that encourage car buyers to buy locally produced cars since these offer luxurious features that were previously found on imported cars.