Boston Students Choose An Advertising Major

By Author: William Hauselberg
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When pursuing an advertising degree, Boston is a great city in which to study. Boston is one of the country's most thriving business cities and is an important hub on the Northeastern seaboard. Advertising is a key priority in promoting the various historical and cultural attractions and business venues that the city and surrounding metropolitan area offers to locals, visitors, and tourists.

Studying Advertising in Boston

Advertising is everywhere in Boston, whether displayed on marquees, in windows or on printed materials. A student interested in pursuing an advertising degree will be exposed to many real-life advertising scenarios showing how advertising is used to build relationships with consumers. From Boston Harbor to the downtown Common, there is much for Boston advertising students to see and learn, both in the classroom and out of the classroom.

Studying advertising means studying how to get product and service messages to consumers, the general public, and other businesses. Students may study aspects of marketing, finance, and accounting in the course of pursuing an advertising degree.

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... a part-time job students might observe how shops belonging to corporate chains promote products. Does the observed advertisement enhance the product’s appeal to everyone or a limited audience? Is it being visually or verbally presented? What are the media choices of the ad? Would advertising differently, perhaps, generate more revenue and what kind of budget would that require? Part-time jobs can also give students ideas for school projects.

A Boston Advertising degree is a great choice for someone who enjoys thinking about business and promotion. It requires consideration of the importance of media communication in its various forms, budget funding, and the personnel needed to put everything together in an advertising campaign. For those who have ever wondered just how all that is done and by whom, Boston is a wonderful place to learn, and a great city in which to study the ins and outs of advertising.

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