Us Auto Makers’ Fight Against Distracted Driving

By Author: Marty Vergel Baes
Total Articles: 423
Comment this article

Accidents and collisions usually happen when drivers and other car occupants less expect it. These catastrophic events were basically caused by different reasons. However, the most common cause of many accidents on the road is distracted driving. This is because a lot of drivers are ignoring the basic tips in driving carefully. In addition to this, car drivers are usually distracted by different sources of distractions such as texting, taking a call, and talking to other car occupants while the vehicle is in motion. Any amount of inattentiveness on changing road and traffic conditions caused by distractions of all sorts then leads to crashes and eventually serious injuries or death.

Due to the rising number of fatalities and deaths caused by car accidents, the government and the car makers themselves are intensifying their efforts to campaign against distracted driving. Almost every car maker that offers different types of vehicles and auto financing deals to new car finders are now taking part in the ...
... collective goal of educating drivers about the dos and don’ts on the road. Each of them has actually conducted their own campaigns in addressing this issue.

BMW for example has take part on educating vehicle drivers about safety driving by means of launching the company’s “DON’T TEXT AND DRIVE.” As part of the campaign, BMW created safety and responsible driving ads that were distributed on TV, radio, print, and online media. In addition to this, BMW has exerted some efforts in incorporating this message on about 100 driving schools for teen drivers all over the country.

Subaru also contributed in fighting distracted driving by releasing commercials with direct to the point message that encourage drivers to devote 100% of their attention towards driving. A good example of this was their commercial entitled “baby driver” where the father explicitly tells her daughter to refrain from texting while driving.

Ford on the other hand stood for the cause in a different way. This car maker has started making vehicles with voice activated gadgets that allows driver to stay connected with other individuals while driving. Instead of doing manual stuffs such as texting, every Ford vehicles are currently equipped with technologies that allow the driver to use gadgets using voice prompts. In addition to this, Ford was also the first auto maker to support the legislation that bans texting while driving.