What Are The Top 10 Advantages Of Email Marketing ?

By Author: Balvinder Singh
Total Articles: 55
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i. Very low cost- The cost of designing and delivering emails is very low compared to that of physical mails. The amount of human resource invested behind these physical mails is also huge compared to the very little human effort spent for emails. The frequency at which the business school would sent out mails, would require several employees to handle the operations, whereas in email it can be efficiently handled by one employee. Adding up email to the marketing mix results in organizational efficiency.

ii. In order to grab the target audience’s attention, the emails could have some kind of academic quiz, pictures or video footage of the institution or student life etc.

iii. The speed at which emails could be sent is very fast. With the amount of newsletter that would go out from London International Business School, this kind of speed is required.

iv. Emails could be sent to any part of a world at a moment’s notice, without any problems. Physical mails take a huge amount of time to reach its destination. The numbers of international students are increasing in every renowned institutes and the competition ...
... to attract students is very high. London International Business School requires a tool like email marketing in order to place itself in a competitive position.

v. Greeting every individual personally is very much possible with emails, which makes every member of target audience special.

vi. The emails can be sent anytime of the day or night.

vii. The results of email marketing are measurable. The success of an email campaign can be judged with the site visits, click through and conversion rates etc.

viii. One can do a lot of testing with the emails by testing the effect of various subject lines, image usage, calls to actions etc. the respective responses can be used to build up a successful model.

ix. It can simply be sent from one’s home, using the minimum possible amenities.

x. The opt-in or unsubscribe option can help the business school figure out the genuinely interested students and academicians.

xi. The responses via email are very fast, compared to the responses through conventional mails

xii. The mailing lists from both the brokers as well as the newsletter list are genuinely interested parties. So, the target audience is set and one can easily sent mails knowing that those are being sent to the correct parties.

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