The Importance Of Link Building In Maryland Search Engine Optimization

By Author: Stephanie Aiello
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Link building is one of the most important ways to improve Maryland search engine optimization. For one, links pointing to your site from other popular sites increases your website’s popularity. Search engines can readily determine how popular your site is by reading how much traffic it gets. Secondly, links back to your site strengthens your credibility and brand.

Link building services are available to help increase your website’s popularity if you are not sure where to start. A Maryland SEO company can help you determine the best sites to get backlinks from based on your industry. For instance, if you are a lawyer, it is wise to submit your URL to attorney directories in Maryland. Likewise, if you own a sandwich shop, you would instead submit your URL to a restaurant directory for local searchers in Maryland. Thorough search engine optimization plans include extensive link building services to build popularity of your website over time.

In addition to URL submissions, link building also exists through blogs, news feeds, articles, forums, and more. A Maryland SEO company ...
... can also provide services linking to your site from these places. Blogging and creating press releases are two of the most popular ways to link to your website. By releasing these informational segments, your business is showing your knowledge in the field and the fact that you stay abreast of industry trends. Visitors are apt to click back to your site when they see an established trust factor.

Besides promoting articles that already exist, Maryland SEO companies will carefully construct keyword rich articles relative to a topic in your industry. By carefully researching relevant keywords and crafting articles that link back to your site, your site is likely to gain popularity and returning traffic. Also, an SEO company will create an RSS feed on your website’s press release and articles page.

One thing to consider when link building is the quality and relativity of your links. For the best Maryland search engine optimization, make sure you avoid signing up with link exchange programs. Abuse of the link exchange policy might negate SEO forever and cause the search engines to drop your site.


Another common mistake to watch out for is linking to unrelated sites. Doing this decreases your credibility and will not drive traffic to your site. Traffic that is pointed to your site will quickly leave, increasing bounce rates and decreasing conversions.

Follow these simple guidelines to link building from a Maryland SEO expert and watch your rankings stay on top.

Stephanie Aiello is an SEO writer for Maryland Internet Marketing, a company specializing in SEO Maryland,internet marketing, social media, and website content writing. Learn more about Maryland Search Engine Optimization to grow your business.