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Pria Kataria Puri Collections Are Modern In Style And Indian In Expression

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By Author: fashionlabel
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According to Pria Kataria Puri, her collections are for the modern woman who plays multiple roles in her life i.e. role of a mother, wife, career person, home maker and many other roles. Pria Kataria Puri mentions that she designs clothes for the multi-faceted modern woman, her attitudes and moods.

Pria Kataria Puri has designed western resort wear collection which includes clothes for evening parties, cocktail parties, dinners, brunches etc. The choice of colours made here is excellent. These include spicy green, oranges, turmeric yellow, black, midnight blue, off white, gold and off white. These vibrant colours were wrapped in luxurious fabrics like chiffons, crepes, silk, satin, georgettes and velvet.

Embroidery and colours form a significant part of all her collections. In fact Pria Kataria Puri believes it to be her moral obligation to preserve Indian art of handicraft and craft on materials or clothes. Hence all the apparels she designs have hand embroidery work on them along with mirror work, beads, shells and hand trappings in wool threads. Pria Puri describes her collection to be sensuous with elegant ...
... silhouettes mixed with luxurious feminine fabrics intermingled with rustic colours and exquisite hand embroidery, which she adds is her signature style.

Pria Kataria Puri is one of the original proponents of Indian Nouvelle Couture. She has carved a niche for herself with her unique and exclusive collections that are modern in appearance and Indian in expression. She has been awarded the Bharat Yuva Ratna award and the Bharat Vikas award for designing women's wear. In the words of Pria Puri "the urban modern professional woman of today needs a multi faceted wardrobe....no complicated shapes, no frills…simply elegant yet luxurious clothing". She adds that she is equally comfortable with Indian and Western garments. This can be reflected in her work as her collections are a blend of the East and West.

Pria Puri is a member of the Fashion Design Council of India. She has a clientele that includes Bollywood personalities and well known faces abroad. Her collections are available in India and in the Middle East, Europe and USA.


Label24 is a fashion clothing store based in Dubai. The store holds the collection of 24 different fashion designers like Pria Kataria Puri, Rocky S, Ravi Bajaj, and many more from across the world.

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