Why Flexibility Is More Important Than Insight Into Marketing Persistence

By Author: tedthomus
Total Articles: 10
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Marketing does not require not only understanding how the product or service can be marketed successfully, but also flexibility in marketing a product or service.

This is one of the marketing principles that do not seem to have been trained successfully. Too often "marketing gurus make them focused about promotion for the kind of marketing that worked for them in the exclusion of any other type of marketing.

Now, they promote a type of marketing may well be working for them, but it's nonsense to believe that the marketing practices and marketing method will work for any product or service worldwide. It's just not a reality; the marketing methods may be unique because of the marketing of products and services.

Innovation, creativity and flexibility are the 3 necessary requirements for any type of marketing activity. Try different types of marketing is usually the best way to lose the marketing methods that can not be determined, effective marketing techniques.

Online business or any businesses make the interest when it requires perseverance and determination. Persistence and determination are also ...
... very encouraged by marketing professionals. But with perseverance and determination does not respect the marketing method, which is the product or service, or do not produce results. That does not mean continuing to fail other marketing methods, such as loss of each month.

To prove his point wrong, sometimes encouraged by marketing professionals and others may have misconceptions about perseverance, in general, I've used two real cases below:

A. Case No. 1 is a young man, who started an online business a few years ago to promote the marketing resources and marketing strategies. He was many good offers that are of great value, because he spent much time and energy on research and development funds. He read many books on marketing gurus, who stressed a lot of e-marketing list building.

This young advice on marketing guru, has invested time and energy for years, others worked tirelessly to e-mail, exchange of a new exhibition of advertisements, leaflets, writing articles, or e-zines, and is trying every trick in vain e-mail marketing. He remained in this strategy because it would take to heart the principle of "do not stop", literally, good for the heart specialists that helped her.

He lost so much time and money, until he noticed that his site was pretty good ranking in search engines (after all, he was a lot of content). Most years, he has been selling directly to their website, despite the fact that he does not believe (and fear) Search Engine Marketing! He thought the whole access process, and began to focus on marketing its resources exclusively on its website that its application for perseverance and strength has an amazing success!

In case No. 2 is a middle-aged woman, who approached the marketing a bit different, because he read the handbook of the different marketing guru. He was promoted to a personal product service, not the guru, who followed his advice believed Search Engine Marketing, SEM, and alone. He spent tons of money and time, getting your site search engine.

As in the case No. 1, it looks as if she gave him enough time, and persisted in, the sale will take place. As time passed, he found that most of it was sold through its e-mail marketing. His articles, advertisements and other marketing activities to exchange e-mail (it has been published regularly in its bulletin, e-zines), to customers than those who have suffered from their website. His e-mail marketing success was the main plus point for him, but he was also following the mandates of the marketing guru.

These two studies highlight the folly of blindly following authority of any marketing guru. Although many people have given good advice, a business must be flexible enough to see a lot of ways. Creativity and an open mind will help very much in determining the marketing methods.

Persistence and dedication are important, of course. But they must be applied properly, and that flexibility and innovation to succeed in taking the company. All options must have perseverance and dedication continued to want results, and marketing methods. After all, the results are what make a successful marketing method! No result of each marketing method is a failure.

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