How To Market Yourself On The Russian Internet

By Author: Alexander Murauski
Total Articles: 1
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If you build it, they will come. Maybe. If the product is good. And if it's cheap. And if it's well-promoted...the list goes on. Like in any other market, companies wanting to sell software and other services on the Russian market need to promote their products to capture customer attention. Alconost Translations offers full-cycle translation services, starting with product localization to search engine optimization and more.

Software localization and technical translation made easy

The first step is to make your product available in Russian. For software programs, this process is called localization, which is more than just translating words and sentences. Localization means making sure that the program fits the expectations of Russian users and it includes the cultural elements that can stick out if addressed incorrectly.

A tech-savvy Russian translation agency

Now that your product ...
... is available to users and receiving favorable feedback, the process doesn't end there. Our agency is experienced at copywriting articles that will improve the search engine rankings for your product. So when your potential customers type relevant keywords into Google (or more likely, one of the other search engines more popular in Russia), they will immediately see SEO materials informing them of your solution and what it can do for them. Customers won't buy what they don't know about, and Alconost Translations can make that change happen!

Active on the market for technology-related translations since 2004, Alconost Translations offers a full range of linguistic support services in over a dozen languages. This includes the copywriting of press releases, SEO articles to improve search engine rankings, PAD software descriptions for download sites, and other industry-specific products. The company's translation specialists can also handle HTML code, string files, layout, help files, documentation, and formats important for software developers.