Frida Giannini Talks Gucci Guilty

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In case you missed the Evan Rachel Wood-fronted ad visuals that hit the blogosphere last month—or that teaser of the Frank Miller-directed commercial that leaked onto the Internet a few weeks later—Gucci is launching a very high-profile, very highly publicized new fragrance.

Guilty, as the geranium, lilac, and peach eau with the house's signature patchouli dry down is called, finally bowed this week, and to echo the young, sexy, and daring Gucci woman the scent is created for—a woman who doesn't wait around for something to happen, according to Frida Giannini—the Gucci creative director has made something big happen for herself: She'll officially introduce the latest olfactory addition to her growing brand during the MTV Video Music Awards this Sunday. Viewers of the show, which played host to the Kanye West-Taylor Swift spectacle of 2009, will watch a somewhat less dramatic scene unfold when the full-length Guilty commercial-cum-short film—with a Depeche Mode-penned soundtrack to boot—debuts on Sunday.

We caught up with Giannini before the premiere to discuss beauty ...
... (naturally), her Barbra Streisand shout-out, and shooting in the house that Fellini built.

In case you missed the Evan Rachel Wood-fronted ad visuals that hit the blogosphere last month—or that teaser of the Frank Miller-directed commercial that leaked onto the Internet a few weeks later—Gucci is launching a very high-profile, very highly publicized new fragrance.

Guilty, as the geranium, lilac, and peach eau with the house's signature patchouli dry down is called, finally bowed this week, and to echo the young, sexy, and daring Gucci woman the scent is created for—a woman who doesn't wait around for something to happen, according to Frida Giannini—the Gucci creative director has made something big happen for herself: She'll officially introduce the latest olfactory addition to her growing brand during the MTV Video Music Awards this Sunday. Viewers of the show, which played host to the Kanye West-Taylor Swift spectacle of 2009, will watch a somewhat less dramatic scene unfold when the full-length Guilty commercial-cum-short film—with a Depeche Mode-penned soundtrack to boot—debuts on Sunday.

We caught up with Giannini before the premiere to discuss beauty (naturally), her Barbra Streisand shout-out, and shooting in the house that Fellini built.

Drive from: fashion gift In case you missed the Evan Rachel Wood-fronted ad visuals that hit the blogosphere last month—or that teaser of the Frank Miller-directed fashion watches commercial that leaked onto the Internet a few weeks later—Gucci is launching a very high-profile, very highly publicized new fragrance.