Chanel- A Recession Proof Brand

By Author: Vintageheirloom
Total Articles: 11
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Despite the doom and gloom predicted in the financial forecast, luxury heritage brands such as Chanel are weathering the storm in these times of recession. In difficult times people are comforted by the familiar and this is true of classic brands like Chanel, Gucci, and Burberry which are doing so well that they are hiking up their prices, especially on accessories which are a more affordable way to buy into a brand. A new Chanel bag now cost upwards of a staggering £2800 and are still as sought after as ever. Those who can afford to buy luxury items are choosing to spend their hard earned money on quality over quantity in order to justify their spend and are prepared to purchase items that will last not only a lifetime but are also timeless in style. Take for example the classic quilted Chanel 2.55, this signature style was first introduced by Mademoiselle CoCo Chanel over 50 years ago and it remains the brands best selling and most sought after style with its instantly recognizable chain handle, turn-style lock in the heart of the iconic interlocking C's. Try to resist the replicas, we guarantee you'll only want the real ...
... one later on. It is no coincidence that Chanel is having a moment from two major movies to a revival of all things breton striped and from tweed jackets to endless strings of pearls. These are clear signs that Chanel is a classic brand that people will continue to go back to decade after decade. For those who want to own vintage Chanel, the benefits are three-fold: like antiques they are unique pieces that set you apart from the crowd, they are more affordably priced than new Chanel bags, and importantly they retain their value (provided they are kept in excellent condition). So although we are in the middle of the worst financial crisis since the Depression, Chanel is clearly proving it is recession proof. If you are thinking of purchasing only one bag this season, bypass the replicas and resist the ‘it' bags of the moment which rapidly lose their value, and stick with a classic heritage brands like Chanel. Vintage Chanel is no doubt a more affordable way to purchase an investment piece and you can find a range of unique and handpicked vintage Chanel bags from our website ranging from suede and lambskin bags to PVC totes, you are sure to find a safe financial investment that also looks impossibly chic and iconically stylish that will last longer than we do.