Boost Your Seo With Effective Internal Linking Strategies

By Author: Palash Ghosh
Total Articles: 5
Comment this article

SEO professionals often focus more on getting high-quality backlinks than building strong and effective internal linking strategies. Internal links may seem simple, but they greatly influence your website’s organic ranking and SEO.

An internal link connects one page of the website to another. This helps in linking different sections of your website which in turn helps users and search engines navigate and explore the website easily.

In this blog, we are going to explore strategies for your internal linking and how we can build strong and effective internal linking strategies with the help of Dofollo.

Below are some strategies for internal linking:

Link To Potentially High-ranking Pages
Use Descriptive Anchor Texts
Add Outgoing Links to Old Contents

Let’s discuss these strategies in brief:

Link To Potentially High-ranking Pages

High-ranking pages are those pages of your website that drive the most organic traffic.

Therefore, internally linking old content or newly published pages (target ...
... page) to high-authority pages helps pass some link juice or link equity to the lower-authority pages, which helps the target page rank higher on result pages.

Moreover, pointing internal links to high-ranking pages informs users and search engines that the linked page is an important page to your website.
Use Descriptive Anchor Texts

Anchor texts are clickable texts present within the content. It is important to use quality anchor texts on your webpage as it indicates the linked page’s context.

In addition to anchor texts, relevant, descriptive and keyword-rich contextual links encourage visitors to click and explore the linked page, increasing the Click-through Rate (CTR).

Add Outgoing Links To Old Content

An outgoing link is a link present on a webpage that directs you to another page of the website.

It is a common practice to link newly posted pages to the older posts on your website, however, linking the older posts to the new content is also very important. This helps in creating a logical flow of information.

Updating the older page by adding new outgoing internal links helps increase the visibility of the page on Search Engine Result Pages (SERPs).

Dofollo

Many tools can help you with internal link-building, but they have some limitations when it comes to finding internal linking opportunities.

Dofollo can help you with both incoming and outgoing links. Moreover, it helps you in finding internal linking opportunities.

Dofollo gives an overview of your current status of internal links and, based on AI suggestions, suggests new linking opportunities. It also gives a graphical representation of all your website's incoming and outgoing links.

The above image shows all the incoming and outgoing links from a website (RabbitLoader.com) and the total number of incoming links, outgoing links, backlinks, and external links connected to the website.

With the help of Dofollo, you can:

Audit Your Internal Links
Find Internal Linking Opportunities
Add Potential Links To Your Website Using AI Suggestions
Remove Unnecessary Links From Your Website

Audit Your Internal Links

The graphical visualization of the links (incoming and outgoing) gives you the current status of your internal links and provides a better understanding of the internal linking structure. After analyzing, you can audit the internal links according to your strategy.

Find Internal Linking Opportunities

With Dofollo, you can find internal linking opportunities based on AI suggestions to improve your ranking in Search Engine Result Pages (SERPs). There is a feature called “Make Plan” that shows internal linking opportunities to improve your internal link-building strategy, and you can add internal links directly to the page.

Add Potential Links To Your Website Using AI Suggestions

Unlike Dofollo, other SEO tools require the manual addition of internal links, which involves visiting the page, selecting the correct anchor text, and creating the link.

With Dofollo, you can add potential internal links to your website with just a few clicks (clicking the add sign and saving it), without the hustle of visiting the page and manually adding them.

Moreover, Dofollo would add the internal links with the right anchor text to your website.

Remove Unnecessary Links From Your Website

Rather than manually locating and deleting unnecessary links on the website, you can use Dofollo, which allows you to locate and delete unnecessary links with a few clicks.

After analyzing the graphical representation, if any unnecessary links seem present, you can turn on the “Enable Deletion” feature and then click on the link on the graphical view that you want to delete.

Track Your Backlinks

Speaking of linking strategies, as you know backlinks are very valuable to SEO. Dofollo can help you track your backlinks.

In case, your backlinks get deleted for some reason, you will get a notification of removal on your e-mail. Moreover, you can track your total spending on the backlinks and the average speed per link.

Learn the Internal Linking Strategies of Your Competitors

How can a single tool help you so much with your internal linking strategies? Seems impossible right? but Dofollo is here to help you with everything.

With Dofollo, you can even learn the internal linking strategies of your competitors. You just have to add the website, and then you will be able to see the linking strategy of your competitor.

In conclusion, it is crucial to build an effective internal linking strategy and Dofollo can help you with your linking strategy.

Hi, my name is Palash Ghosh and I am a Content Writer at Rabbitloader. I write creative blogs on a niche such as Business, saas, marketing, Technical and more. Apart from writing I like to read novels, plays and short stories, and also listen to soft music.