How To Boost Sales Using A Call Center Solution?

By Author: Elision
Total Articles: 64
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A call center solution is often looked at as the main tool to handle customer care campaigns and increase customer satisfaction (CSAT) rate. A majority of businesses use this software to handle customer questions and queries to increase first call resolution (FCR), customer retention rate, etc. But, it is one of the most versatile business tools, which has multiple utilities and applications in a business.

One of the most useful and common utilities of a contact center solution is to boost sales. Businesses can use multiple features of this software to increase lead generation and sales.

1. Handle inbound inquiries more efficiently

Many people think that only a predictive dialer and other auto dialers can be used to run outbound sales campaigns. That is one way to use a call center solution for sales, but that is not the only way. All businesses receive inbound leads as well. The call center dialer software can be used to handle these inbound inquiries to increase a call connect and sales rate.

The call center software offers a skill based call routing feature to route a prospective client to a ...
... skilled agent that can handle the client inquiry better and help in engaging the prospect to convert into a paying customer.

2. Take prospecting calls with a dedicated sales rep

Once a cold lead becomes a warm or hot lead, the contact center software can be used to answer calls of that prospect on time and with a better approach to boost results. One of the automatic call distribution (ACD) features available in call center solutions is a sticky agent. It always connects the caller to the same agent. The same agent will know the lead and can better respond to the prospect to increase conversion rate and sales.

3. Run lead generation campaigns with high reach and results

The most commonly used features of outbound call center software or a call center solution for sales campaigns are auto dialers. The businesses use any of the following auto dialers to run cold calling, telemarketing, telesales, cross-selling or upselling campaigns:

Predictive dialer
Progressive dialer
Preview dialer
Power dialer
Auto dialer

4. Tight and timely follow-ups

In a sales cycle, follow-ups are very important. Once the discussion has been initiated, the company needs to connect with the customer to follow up on the inquiry. The benefit of using a call center solution for sales campaigns is that the call center dialer will connect with calls at a regular interval. Moreover, if the customer has requested a callback, the system will have an automatic schedule with an option to connect with the same sales agent or the available one. This can help in boosting the sales rate.

5. Analyze and improve based on the performance data

Call center solutions not only help in attending and driving direct sales campaigns, but they also help in making sales plans or lead generation strategies. A business can use the performance data shown in the reports section to make a plan and boost the results of a sales campaign.

Author Bio

Author works in a company that provides unified communication solutions such as a call center solution, Truecaller number verification system, IP PBX solution, help desk ticketing solution, and similar solutions.

For more information visit https://www.elisiontec.com/truecaller/