What Are The Different Seo Services You Can Choose?

By Author: Liam Mackie
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When you're getting started with SEO, it can feel a bit like learning another language. There are all these industry-specific buzzwords that get thrown around — and if you don't have a firm grasp on them, it can be hard to know what you need and whether or not your chosen agency is actually delivering it.
 
When it comes to creating an effective SEO campaign, there are several different types of services you can choose from. In this post, we will define the most common SEO services in Newcastle and what you can expect from each one.
 
The most common SEO services
 
There are three main types of SEO services:
 

Basic SEO - This is the foundation of any good search engine optimisation strategy. It involves filling in website metadata fields such as title tags, meta descriptions, alt-tags for images and creating a sitemap. You can also add schema mark-up code to your website to help search engines understand its content better. While basic SEO ...
... is inexpensive, it must be done correctly in order for it to be effective.
Local SEO - Local SEO is a form of basic SEO that helps your business appear more prominently in local searches on search engines such as Google or Yahoo. It’s a cost-effective way to market your business to people who live near your location and is a great way to get more visitors into your store or office. Local SEO can be done by yourself but is often better left to professionals who specialise in it.
Advanced SEO - Advanced or targeted optimisation requires some level of expertise on the part of the optimiser or agency you hire. This is an umbrella term that encompasses all the other categories and looks into the technicality of the website. It is also known as technical SEO because of its complexities. One may require understanding of the website and coding to work in this level.

 
Other SEO services in Newcastle includes:
 

On-Site SEO - This refers to everything you can do on your website to help you rank higher, from the content and structure of your pages to site speed and mobile optimisation. SEOs call this "technical SEO."
Off-Site SEO - This refers to all the activity that takes place "off the page" to boost your search engine visibility. The most common example of this is link building (getting other sites to link to yours), but social media marketing, content marketing, email marketing and influencer marketing all fall under this umbrella as well.

About the Author: This contribution has been made by Liam Mackie who has written a number of articles on SEO Services Newcastle and provides fruitful information.