Role Of Social Media In Ecommerce- Seo Company In India

By Author: Suman samanta
Total Articles: 5
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Starting from being a communication channel to become a platform to do business social media has come a long way. Needs and desires of people are constantly changing in accordance with the changes made in the online technologies. According to Statista ecommerce contributed to 18 percent of all retail sales worldwide in the year 2020. Ecommerce have allowed us to shop by sitting at the comfort of our room and getting our products deliver within few days or sometimes on the same day. This drove people towards the ecommerce platforms which made it a billion-dollar industry today.
But there is another industry which helped ecommerce grow. It is the social media industry. Social media contributed a lot to the ecommerce platforms, starting from giving product information to providing reviews and allowing people to make a purchase, it has become an all-in-one platform providing a good customer experience. Beside that it helps an ecommerce business to generate leads, increase traffic and provide customer service. People approximately spend 2-3 hours on social media each day. So, it is both important and effective for a business ...
... to create a presence in such platforms. The business pages also provide metrics, analytics and various other features to measure effectiveness of a campaign and also help in building marketing strategies. It also allows businesses to reach a large number of audiences in a cost-effective way. A good social media presence also drives a good amount of traffic to your website which increases the chances of conversion. Facebook, Twitter, Instagram and YouTube. Listed below are some of the social media platforms and how they help an ecommerce store grow:

1) Facebook
Facebook is the most used social medium worldwide with an audience base of 2.89 billion monthly active users. This social media giant also has a significant use when it comes to ecommerce business. One can create a Facebook business page and make full use of the Facebook marketplace. A Facebook marketplace allows a buyer to purchase products directly from the platform without accessing the website separately. This provides a good user experience because it eases the buying process. One can also look into the insights to have a greater of where they are and what can they do better in order to grow the business. Facebook business page also allows to create and run ads in which one can target specific group of audience. If done properly then it can give an impressive ROI.
2) Twitter
Apart from tweeting, sharing news and doing other activities twitter also have a purpose in the world of ecommerce. Start by putting up posts relatable to your business. This will build interest of your audience and increase engagement. You also need to use hashtags relatable to your page. Twitter also allows you to create connections with the influencers who will be the promoter of your business. The best feature of Twitter is the poll which allows in creating engagement and this also gives you an idea of the mentality your audience possess. You should also keep yourself abreast with the latest trends and create posts around them. Like Facebook, Twitter also allows you to create ads for promoting your posts. You should also keep a track of the analytics. It will help you to know where you stand.

3) Instagram
Instagram is by far the most visually appealing and glamorous social media platform. The various features of Instagram make the platform attractive. Instagram has the highest rate of engagement among all social media channels. One can post images, reels, igtv videos, go live and what not. Instagram allows every business owner to put-up high-quality content to attract customers. The benefits of using an Instagram business page are similar to a Facebook page. An Instagram business page allows you to see the analytics, boost post and run ads. You can engage with your audience by going live. Answer questions of your audience in the live sessions. This a good way to build trust and authority. Just like Twitter Instagram also has polls which you can use to create engagement. One thing to remember is to use relevant hashtags. You can search for hashtags manually on Instagram. Being similar to Facebook it allows you to shop the product directly from the platform without leaving it.
4) YouTube
YouTube is the platform where you can share content in the form of video and attract and grow your business. YouTube allows you to give a complete description of your product/products. The videos can also be solution oriented. You should optimize your videos for the search results. Create quality content and focus on building audience. Engage with people in the comment section and ask what type of content they like. YouTube also allows you to create a question-and-answer session. Use YouTube ads for a more detailed targeting of audience.

The above points are some of the following ways to build and grow your ecommerce business. It will be tough for an individual to implement all the above steps. So it is better to hire a freelancer or a digital marketing agency to do the work.
Happy reading (:

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