What Is A Sales Funnel And How Does It Work?

By Author: clodura.ai
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A sales funnel is a marketing term given to the journey or the process that prospective buyers go through as they make their way to a purchase. You start with lots of potential leads that are both aware and unaware of your product or service and might have some need for it. It is in this cluster of leads that the people who need your product are going to buy from you lie, and the process of filtering those leads until you arrive at those that are willing to buy your product or service is called the sales funnel.

The sales funnel provides you with a visual description of where your prospects are in the buying process. This notion is based on the idea that all prospects go through similar phases while making a purchase, with the first step of all traditional sales funnels being the stage of awareness, while the ultimate step is usually the post-purchase evaluation.

A typical sales funnel resembles an inverted open cone. The base of the cone is the top of the funnel and is wider than the other stages because it contains a large volume of leads who have just shown interest in your product or service. As you rear these ...
... leads through the stages and educate them about your product, the funnel gets narrower as many leads drop out while others get qualified until you finally arrive at those who are willing to buy from you. The act of supervising this journey is called sales funnel management.

Read more-https://clodura.ai/blog/the-complete-guide-to-understand-and-build-a-sales-funnel-from-scratch/