What Exactly Is Marketing Automation And Why Do You Need It?

By Author: Hemant
Total Articles: 4
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Marketing automation is a must-have for a contemporary marketing team. But, even though you may have heard this piece of information or read about it, many marketers are still doubting the exact need for one.
So, what exactly is marketing automation and why do you need it?
Strictly speaking, marketing automation is a software programming information platform with dashboard(s) that streamlines, automates, and estimates marketing chores and workflows. This allows you to be more productive, increase earnings and grow into a more influential marketing team.
Here’s a rapid test to give you an idea of what marketing automation can accomplish for you. Answer the subsequent questions honestly about your e-commerce organization:
1. Can you recognize, route and, restate pathways for individual buyers online?
2. Can you simply peek at a list of customers and prioritize them based on buying habits or established categories?
3. Are you regularly filtering leads based on level of engagement and curiosity?
4. Can you assess the ROI of every single one of your marketing campaigns manually?
5. ...
... Can you do all of these things without wanting to rip your arm off?

No? If you had marketing automation, you could.
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