The 15-step Seo Audit Checklist For 2022

By Author: Ezio Solutions
Total Articles: 7
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Let’s face it!

SEO is not easy!

seo Audit involves many strategies like On-page seo, Off-page seo, and technical seo. It is highly recommended that you do a seo audit either manually or using a website audit tool to improve your seo strategies.

If you prefer to focus only on your core business, you can sign up with a seo service company to take care of marketing. In this article, we will pe deep into 15 aspects that you should focus on for a successful seo audit.

1. Page speed matters
When your page load time goes up, the bounce rate of your site also increases. But why does a page load slowly? The most common reasons are poor coding and large images. Start with checking the HTML code. Then compress all big-size images. Make your website lightweight and upgrade your hosting.

2. Keep your site mobile friendly
With the introduction of the mobile-first index, streamlined experience on mobile has become crucial to score high on the ranking. To stay mobile-friendly remove the features that don’t work well with mobiles and unnecessary content that are not relevant to the user.

3. ...
... Broken links will hurt your SEO
Broken links will break your relationship with your user and Google. Pick them out using a tool or manually. Finding the broken links is only half of the job done. Fix them. Only then can you see better results.

4. Get high CTR with Featured snippets
Featured Snippets dominate the SERPs. They give you great exposure and earn your brand credibility. To rank for featured snippets, create content that is brief, relevant, and useful. Format them in a manner that your user and the search engines would love.
5. Uncover and fix indexing problems
Check-in Google Console and find out the pages that are not indexed by Google. If your pages could not be crawled, then they will not be indexed and will show up in the Error report.

Next check for the elements on the page that are blocking indexation and fix them. Check also for:

• robot.txt file

• .htaccess file

• Duplicate content

• Penalty

• Site’s load time

All good? Then resubmit for indexation.

6. Suppress unimportant pages
Deindexing pages is as important as indexing your pages if you need organic traffic. Reason? Traffic! Keeping out some pages out of reach of a search engine’s index will help in directing traffic to the relevant pages.

If you are offering community profiles on your website, remember to remove spammy community profile pages. If you have a paid landing page, then adding a no-index tag will be a clever idea.

7. Check out your competitors
The benefits of competitor analysis are endless. It increases your unique selling proposition, helps to improve your products, and to identify potential threats.

Let’s see what you need to spy on:

1. Keywords that they are ranking for

2. Customer online reviews

3. Website structure

4. Page speed

5. Paid listings

6. Backlinks

7. Mobile-friendliness

8. UX signals matter
Why should you take care of these UX signals? Because this determines user experience and better user experience is recognized by search engines, paving way for higher rankings. They also affect CTR and bounce rate. An effective UX design will increase engagement metrics and influence search rankings.

9. Keywords are crucial for ranking
Whether it is long-tail or short-tail there is no value in stuffing keywords in a page. This ploy doesn’t work anymore. Placement of keywords is important to pull the traffic. For effective seo: Place focus keywords in:

• Title tag

• Meta description

• H1 heading

• Subheadings

• Image file names

• Alt attribute tags

• Paragraph copy

• Anchor text of internal links

• URL

Put your secondary keywords in:

• Subheadings

• Paragraph copy

• Alternative text

But effective keywords do not work along with poor quality content.

10. Make your content work better
Superior quality content can bring in tons of backlinks from high-authority websites. This will bag immense credibility and trust for your site, get more CTRs, and can drive in 10x traffic. Support your content with optimized images and videos to attract your leads.

11. Score more with Backlinks
Start getting more backlinks to build your brand authority. Backlinks, also bring in referral traffic and help search spiders to rank you high. Visitors may sometimes find your link on other websites and may click on it to find more. They may even subscribe to your newsletters. Plus, they aid in building new relationships and bring about loyal customers.

12. Focus on On-page SEO
On-page seo includes optimizing the content, HTML, and site architecture elements and if executed properly will drive in insane traffic. Even if you cant focus on all the pages make sure that you optimize pages that are not doing well, pages that are already doing well and have the potential to rank higher, and the pages that are dipping down as days pass on.

13. Flat site architecture can help SEO
Flat site architecture helps the users to reach any page on your website with less than 5 clicks.

A flat structure helps search spiders to find all your web pages and sends link authority around your website.

14. Too many internal links dilute the SEO value
Tweak your internal links carefully. Google’s John Mueller has stated that excessive internal links can “... makes it harder for search engines to understand the context of the inpidual pages within your website.” Fewer internal links send a strong signal to search spiders.

15. Use Skyscraper posts to get targeted traffic
If you are done with all the above tactics, finish them with a skyscraper post. How do you do it?

Step #1: Pick out some content that has already generated lots of links

Step #2: Make it better

Step #3: Design it beautifully

Step #4: Reach out to the right audience

Bonus tip
Make the most of the Site Audit Tool
Ezio, one of the best seo service companies in India, has designed a Site Audit Tool that will show a clear picture of your website. It is completely FREE. What’s more? You will get accurate reports and most importantly professional advice to fix all the errors.

Contact us for expert seo service for growth. We follow the #SwimAgainstTheTide way of marketing and can guarantee a more than expected ROI.

Register now for a free seo audit!

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Ezio is a digital marketing company in Coimbatore, that offers organizations end-to-end digital solutions. You can traverse the digital crossroads with Ezio's digital marketing company in Coimbatore. It has the support of experts. Ezio has been motivating and giving world-class digital marketing company in india to a varied variety of customers all over the world for more than a decade. Our unique team, as the best growth marketing company in India, uses subliminal advertising strategies to ensure that your brand reaches the tiniest part of your target audience. We'll be there for you every step of the way, whether you're looking to boost your company's growth or differentiate yourself from the competition.