The Power Of Google And Seo

By Author: Anoop Krishnan
Total Articles: 23
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Recently Google changed algorithms which allows them to choose which titles show up in SERPs (Search Engine Results Page's), which has caused a stir in the SEO (Search Engine Optimisation) community and with business owners around the world.

PPC (Pay Per Click) advertising has been dealing with this for some time, with Google doing an automation overreach, which is out of their control on what data is working and what is not. Which has resulted in experts adapting as needed, ensuring they remain updated with the latest algorithms and trends.

Google has decided that those handling SEO campaigns have not been using page titles as they should be used with title tags being long and overstuffed with keywords, with creators hoping that this will increase their ranking. At the same time, some pages have not been optimized in any way, such as calling a contact page, simply "Contact Us." The focus is to change the titles to be readable and accessible.

Most content comes from the writers, via proof-readers to business owners before it is approved to go live online. This process can take a few days to weeks, ...
... sometimes a month or more, only to have the Google algorithms decide it's going to do what it wants. Most people focus on Google only as a search engine, forgetting about the other top search engines used around the world.

The approach is to focus on customer's goals, rather than the company's SEO goals. This can help to improve searchers' experiences, ensuring that the titles used are optimized to attract the right visitors to the site. Google has collected data from thousands, if not more, of searches to develop their algorithm, ensuring that anyone using their search engine finds what they want when they type in their search query.

This is a large chain for SEO experts working on thousands of customer web pages regularly, the change in titles is to ensure that people know what the page is about before they click on the link, saving users time and energy, ensuring they find the information that they need.

Google has always done what is best for its users. They are processing over three billion searches every day and have more than ninety percent of the market share. As a result, Google has the knowledge and data to make these changes, even if it isn't what works for marketers.

Google has added features from rich snippets to carousels over the past few years, ensuring users have the best experience, when you think that just under half of all product searches start on Google.

As a result, SEO experts are scrambling to ensure their titles meet the requirements, while business owners are trying to understand why they have experienced a change in ranking or why their titles are not being displayed. For businesses, securing the help of an SEO expert is the best way to manage the Google and SEO relationship, ensuring that your company receives updated and current services to achieve the best results.

Google updates or adds new algorithms around six hundred times each year. That is a lot of updates to manage and monitor. A business owner who is focused on the daily operations of the business, won't have time to focus on the changes going on with Google as well. Using a reputable SEO company can help you secure the services you need, ensuring that Google's new algorithms won't impact your ranking, helping you boost your brand visibility moving forward.

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