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7 Most Important Website Ranking Factors

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By Author: Futuristic Bug
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Do you know Seo is a dynamic field that continues to evolve with each passing day? More than 200 Seo ranking factors help search engines decide which site they should rank in the search results? More than 35% of new search terms are entered every day, and 40% of advertiser revenue is captured by search engine marketing.
So, in case you are looking for primary website ranking factors, continue reading this blog.

Although the most reliable and necessary information remains the same each year, new shades are continuously added by Google to its ranking algorithm. To keep yourself updated with changes in Google’s ranking algorithm, it is a wise decision to take guidance from the best Seo services in India.

Below are the top 8 Google search ranking factors:

Content Quality:-
As you think about SEO, you cannot ignore the importance of writing quality content. Apart from giving authentic information to web visitors, good content supports them, engages them, and delights them. Whether it is the homepage, about us page, service page, or even testimonials, ...
... creating high-quality, authentic content is always advisable to underpin your SEO efforts.

Google pays special attention to content quality. No matter how much you optimize your website. If your content is not of higher quality, then you cannot get higher rankings.
The best way to boost your content quality is by keeping it updated and fresh. By continually updating your post and adding new information, you can send a positive signal to the search engines. And if the topic involves news or trends, fresh content always bags a pivotal role.

While writing blogs, you must ensure your content is well-organized and well-structured. It helps your visitors to read your posts easily. You must also add multiple headings and subheadings to improve the structure of your blog and provide relevant images to make it even more attractive.


Site security:-
Site security is another essential website ranking factor. It uses HTTPS encryption. Sites with HTTPS encryption have SSL certificates and create a secure connection between a website and its users. It provides an extra layer of security that protects information exchanged between the site and its users.

Search engines always bring users to the most trustworthy sites, and HTTPS encryption is a sign which shows that the site is secure. If the site’s URL begins with HTTP and not HTTPS then the site is not secure, and you need an SSL certificate to win the trust of your web visitors.

Crawlability:-
Search engines can't rank a site that is not crawled. Crawlability is also considered a key Seo ranking factor. Let search engines crawl your site if you want Google to rank your website.
Below are some of the ways how you can do that:
Submit sitemap to the top search engines.
Check the index status in Google’s Search Console for reviewing the number of pages that Google has crawled on your site.
Properly use robots to tell which search engines they should access and which they should ignore.

Mobile-friendliness:-
Mobile-friendliness refers to the aesthetic and functionality of a website when viewed from smartphones of any size. Therefore an app designer must create a responsive design that can perfectly adjust the content according to the screen size.

Nowadays, mobile-friendliness is essential for both search engines and users since searchers are now more conducted on mobile devices than desktops.

Backlinks:-
Backlinks are another major Google ranking factor helping crawlers to find your website for indexing. We can say that content and backlinks go hand in hand. A website without any backlink will not get any organic traffic even if the content is of high quality.
Simultaneously you can say that a backlink is a sign of confidence for your website. Google adds
all these votes together and checks whether your websites deserve to appear in the top 10 search results.

Page Load Speed:-
Page load speed also matters. A slow-loading website always provides a bad user experience. Search engines know the fact very well that people always want to find answers to a query as fast as possible. So they always show sites that load quickly for users. To ensure that your website loads quickly, you can always use a site speed checker.

Search Intent:-
Another essential factor for your website ranking on Google is matching the search intent of your content. It is basically what a user is mainly searching for. Every keyword is different on Google, so you need to understand the reason behind the search query.

For example: Suppose your user searches for the keyword “How to make Banana Bread”, you need to create content keeping the user's intention in mind.

Search intent can vary based on content format and styles. In some cases, Google may display only videos and Infographics. To rank for those keywords, you often need to create videos or infographics.

Finally, we can say that ranking a website on Google is not an easy task. So the key should be to keep on improving even if your website appears among the top 10 search results to maintain the position.

More About the Author

We have been serving clients from all over the world for the past 5 years with our excellent website design and development services that have helped many young businesses establish themselves on the digital map. We are Futuristic Bug – the best web design and development company in India offering all types of services such as web application development, mobile app development, search engine optimization (SEO), and graphic design. We help in crafting stunning websites that carry the business logo all the while being responsive and focusing on increasing the scope of the website by optimizing it for maximum search engine visibility.

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