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By Author: Mayu
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Adidas, incomplete Adidas AG, German producer of athletic footwear and garb and wearing goods. In the early twenty-first century, it turned into the most important sports clothing producer in Europe and the second one largest (after Nike) withinside the world. Adidas merchandise are historically marked with a three-stripe trademark, which stays in detail withinside the agency’s more modern “trefoil” and “mountain” logos. Headquarters are in Herzogenaurach, Germany.
The call Adidas (written “adidas” with the aid of using the agency) is an abbreviation of the call of founder Adolf (“Adi”) Dassler. The Dassler's own circle of relatives started production footwear after World War I. At the 1936 Berlin Olympics, the American track-and-subject big-name Jesse Owens wore footwear that had been reported a present from Adi Dassler. Owens’s medal-triumphing performances accelerated cognizance of the Dassler emblem across the world. After the disruptions of World War II, Adi and his brother Rudolf (“Rudi”) strove to rebuild the Dassler firm, however, a non-public breach among the brothers had end up irreparable ...
... with the aid of using 1948. The enterprise consequently cut up in two: Rudi’s agency turned into sooner or later known as Puma, at the same time as Adi’s have become Adidas.Adidas grew step by step in the course of the Nineteen Fifties as affiliation football (football) gamers switched to the agency’s footwear, which had been mild in weight and featured screw-in cleats. The agency then evolved a line of wearing goods, introducing football footballs in 1963. Four years later Adidas started to supply garb. For a few years Adidas turned into the most important call in athletic footwear, however opposition accelerated in the course of the 1970s, substantially from more moderen companies together with Nike. Adi Dassler died in 1978, and the agency skilled falling marketplace stocks in the course of the 1980s, notwithstanding an progressive endorsement cope with the rap institution Run-D.M.C., creators of the hit song “My Adidas” (1986). (The agency turned into to best friend with hip-hop once more in a 2016 cope with the rapper and entrepreneur Kanye West.)
Between 1990 and 1993 Adidas turned into owned with the aid of using the scandal-tainted French enterprise government Bernard Tapie, who did not revive it. The agency turned into offered to buyers who introduced in any other Frenchman, Robert Louis-Dreyfus, as leader government officer and chairman. Under his leadership, Adidas received the Salomon Group in 1997. Although great recognised for iciness sports activities merchandise, Salomon additionally owned the golfing dealer TaylorMade. Adidas turned into renamed Adidas-Salomon AG and moved into retailing, following the lead of Nike, in 2001. In 2004 the agency entered a a success partnership with the apparel clothier Stella McCartney.
In 2005 Adidas offered Salomon however hung on to the TaylorMade emblem. The following 12 months the company call turned into modified returned to Adidas AG.Adidas’s later acquisitions protected the Reebok agency (2006), which owned the Rockport emblem of footwear, and Five Ten (2011), maker of outdoor-sports activities footwear. Adidas offered TaylorMade in 2017.

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