Engagement Ring Trends In 2021

By Author: Bejouled Ltd
Total Articles: 33
Comment this article

There have been thousands of weddings and engagements cancelled as a result of the global coronavirus pandemic. 2020 hit the wedding industry very hard, but there is light at the end of the tunnel, as weddings start again this wear, with jewellers finding a demand for engagement rings, as couples who have been locked down together, start to make plans for their futures as restrictions start to ease.

This year couples are looking for original and unique designs, rather than buying a run of the mill ring from a high street store. Couples are looking for engagement rings that are more creative than traditional rings. They work with the jeweller to create a ring that is symbolic and unique, just like their relationship. Every couple is now looking for uniqueness and originality when it comes to their engagement ring selection in 2021.

Another trend in 2021 is adding splashes of colour to engagement rings, moving away from the traditional diamond engagement ring. Rubies, sapphires and emeralds are increasing in popularity for engagement rings. People are looking for something different, something away from the traditional ...
... diamond.

Weddings have been cancelled and postponed due to national lockdowns, but engagements have continued to go ahead, with couples focusing a lot more on the engagement ring than they have in the past.

In addition to this, couples are seeing their engagement rings as investments. Lockdown has given jewellers more creativity, with couples willing to pay more to be unique and original. Women don’t want to wear the same engagement ring as other women in the world, they want their own unique ring, which was commissioned just for them, which is a trend we are seeing more and more this year.

People are seeing what an important purchase their engagement ring is, couples are looking for rings that will last a lifetime, something they can pass down to future generations.

Further, more jewellers are seeing their clients having more input in their designs this year. With national lockdowns around the world, couples have had time to sit down and think about their engagement ring, they may even have drawn something up, they have a dream ring in mind. Bespoke engagement rings are designed with the couple. They are looking for something special, something just for them.

What is a growing trend in the engagement ring industry this year is responsible sourcing. Couples don't only want unique and original, they want to know where the materials were sourced and if it was responsibly sourced. Couples are looking for rings made from responsibly sourced materials with minimalist settings and unique stones. This thoughtful approach is expected to continue well into the year.

About us:
For over a decade, Bejouled has bedazzled customers with their exclusive jewellery selection. With their flagship boutique situated in Glasgow's iconic Shawlands area, Bejouled is Scotland's leading destination when it comes to bespoke engagement and wedding rings. The brand was established in 2010 by founder Darren White, who boasts over 25 years of industry experience in both manufacturing and jewellery diamond design. He has also worked with some of the most respected jewellers in the entire UK and Ireland. When looking for the perfect piece of jewellery, there certainly is nothing more personal than a fully bespoke service. For Bejouled, bespoke means custom-made for a particular person, tailored to their exact specification. Bejouled proudly offers a completely unique design service that allows them to give customers exactly what they are looking for. You can find out more by visiting their website at https://www.bejouled.co.uk.