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Top 5 Tips For Speakers When Engaging With Hcps At Medical Conferences
No matter what your profession is in the CME field, interacting with physicians should be one of your top priorities. In a report posted by
Veeva sixty-seven percent of HCPs still want direct and #rsonal contact with representatives, even in an era with digital driven media, and
analytics. Before starting your interaction with physicians, it is best to have a list of realistic goals you would like to achieve for the day, how
many HCPs you would like to engage with during the event, how many you would like to exchange contact information with, etc.
This is the
best way you can evaluate your performance, depending if your goal was achieved or not. Belowwe will describe the 5 best ways to engage
HCPs face-to-face, to ensure success in your business strategy.
1. Study your audience beforehand:
First and foremost, study your audience before you meet them. HCPs prefer to work with someone, who knows exactly how their job is
#rformed. Becoming informed on the procedures gives insight into what their biggest issues/problems are, and how you can best solve
them. Social media platforms, such as twitter, Facebook, and Linked In are also good tools for studying and gathering information on your
target audience. Join chatrooms, read their blog posts, monitor their interests and likes, in order to best understand who you are
communicating with and how best to approach them.
2. Absorb as much information as possible when listening:
Listening is the most important skill in communication, understanding the meaning behind words allows co-workers, partners, managers
etc. to build strong rapports with one another and in turn builds stronger relationships. While you may have researched your audience
before meeting them, this doesn't mean you're an expert in their field. When speaking with HCPs, make sure you are actively listening to
them, it may surprise you what other problems they encounter, that you did not find during your research. Listening can also help you better
understand the trends and future technological advancements their field of work will experience.
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