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Serp Features You Should Optimize Your Site For In 2021

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By Author: Andrew Bain
Total Articles: 23
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A SERP feature entails any search result on a Google Search Engine Result Page (SERP), which is not organically built. Some of the most popular SERP features today include:

Rich Snippets: this feature adds visual layers to existing results on a SERP. An example of this feature is review stars for online ratings.
Paid Results: this type of feature is bought by bidding on keywords. Examples of the component include Google Shopping or AdWords.
Universal Results: these are features that appear alongside traditional organic results in SERPs. They include image results, featured snippets, new results, etc.
Knowledge Graph: this involves data that appear as boxes or panels. They include celebrity knowledge panel, weather, etc.

In Google's early days, all SERP pages' results looked the same, and they have not undergone many changes until today. However, Google has included many other non-organic features to their SERP, starting with AdWords in 2001. This article will discuss some of these features and what you should know about them.
AdWords (Bottom)
AdWords ...
... ads are now presented in many forms. However, the popular type comes at the result page left-hand column's top or bottom. It is often placed above and below other organic results on the page, and it comes with a colored [Ad] label beside it.
These ads can impact CTR and push organic results down the result page (especially when viewed on mobile browsers). They are primarily ranked according to their relevance and usefulness to what a user searches on the engine, among other factors.
Image Pack
Image packs entail different results presented on a row of horizontal image links on a SERP. These links often click through to a Google Images search. The SERP feature can appear in various organic positions. They are exceptional results that come up for particular inquiries in situations where Google senses that visual content would be useful. Their ranking rules are often beyond Google's core organic algorithm.
To maximize this feature for your online image content, you should follow these procedures:

Descriptive alt text
Descriptive file name
Include title attribute
Optimized image size
Human-Readable URL

It is also recommended that you should learn proper image optimization for your picture contents.
In-Depth Article
Google may return a block of "in-depth" articles for broad or ambiguous terms, especially if they can be barely distinguished from organic results. Large publishers often dominate this feature, and their ranking rules are somewhat different from core organic results.
In-Depth Articles are mostly used and almost exclusive to big authoritative publishers. Most of them also share these characteristics:

Lengthy content (between 2000 to 5000 words)
Authorship markup
Schema article markup
Special, premium quality writing.

Knowledge Card
Knowledge cards are a part of the knowledge graph SERP feature covering fields like human-edited semantic data, Google index semantic data, private data partnerships, etc. They mostly appear at the top of the result pages.
This feature offers significant value for determining the keywords that are affected by Knowledge Graph results. This is to help you prioritize target keywords more adequately. It will also give you an insight into how Google stores world entity data.
Conclusion
It is essential to understand various internet operations and algorithm principles if your wish your business to succeed online. Optimizing your site to take advantage of Google’s many SERP features is a great way to generate additional traffic to your most valuable pages. This is particularly crucial for those who operate e-commerce sites. In such cases, e-commerce SEO by an experienced SEO company can greatly improve product visibility in Google. This article has highlighted some search engine result page features you should know in 2021.

More About the Author

Managing director of leading Australian cleaning company, Worth Every Cent Cleaning.

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