Tips To Combat Mobile App Fatigue

By Author: Reservifi
Total Articles: 8
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When mobile applications first came to the fore in 2008, they were hardly more than 500. But in 2020, mobile apps are a rage among young & old. The combined total of mobile apps (Apple App Store & Google Play store) is more than 4.5 million. 

These numbers are projected to increase at an astonishing rate in the years to come. People use these apps to carry out their daily activities. But excessive usage can lead to mobile app fatigue. Let’s know more about it.

What Is App Fatigue?

As the name implies, people get weary when they are constantly bugged by mobile apps. How?

- Constant Push Notifications
- Instant availability in your mobile app
- Constant screen presence
Frequent notifications might irritate you if you are busy with some other work. Whenever you unlock your screen, you are readily welcomed with a horde of mobile apps.

If you give in to the temptation, then you’ll continuously use them which can reduce your productivity.

Causes of Mobile App Fatigue

Nowadays you can find a mobile app for almost any purpose. Want to order ...
... food? Do some shopping? Get a laptop? Fancying some premium headphones? Just install a mobile app and shop away!

Interesting Fact: An average smartphone user spends 88% of their mobile screen time on only 5 apps (frequently used).

Downloading an app takes little time, so people download many apps even though they can’t spend time on each app. The result? 

- Frequent notifications
- Alerts about latest offers/deals
- Mini-surveys
When you tap on them, you’ll be nudged to browse other app features & that’s how you get hooked to it and waste time. 

How to Combat Mobile App Fatigue

1. Your mobile app should focus on solving the user’s problems.
2. Take feedback from customers about the effectiveness of your mobile app.
3. Leverage the data you receive from customers to improve your app.
4. Make your Push Notification more effective instead of more frequent.
These are some helpful tips that will enable you to combat mobile app fatigue & help you grow your user base.

https://reservifi.app/