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How To Improve Ctr
CTR means the no. of times your website is getting clicked for example- if the keyword is getting 1000 searches in a month and your website is getting 100 clicks per month it means your CTR is 10%.
Pages with higher CTR is means the higher the expectation to boost. We will discuss the tips through which you can increase your CTR.
1. PREFER LONG TAIL KEYWORDS
To make any SEO strategy successful long-tail keywords are always beneficial. You can increase the visibility of your website by using long-tail keywords to your web content.
Long-tail keywords are having less competition as compared to other keywords so, there is a better chance to rank.
2. META DESCRIPTION MUST BE IMPRESSIVE
A meta description defines what your website is all about what I will get by click on it.
By using impressive meta description you can easily you can increase your CTR.
There is a limit of 160 characters in meta description right now so, you need to become much creative while writing a meta description`, you need to describe what your page is all about within the limit.
3. POST SHOULD ...
... CONTAIN IMAGES
Use of images in post is always an effective way to gain the attention of a user and the results will highlight on your CTR%
Images play an integral role in user attention and increase CTR.
Every post should have some images into it. Is has been proved that visual content grab more attention.
4. TITLE MUST BE SIMPLE
The title is the first thing that everyone notices on SERP it is important to make your title as simple and non-technical.
A complex title will decrease your CTR which can affect the health of a page. Male sure the title should have simple and easy to understand.
5. COMPARE YOUR ACCESSIBILITY
Most of the time we post something on our page from the desktop which is looking perfect on it and we forgot to check the mobile version of it.
Make sure the post will display perfectly on mobile as well.
As per the study, 70% of website traffic comes from mobile so make sure your page properly access on mobile as well. Optimization of websites on mobile is also important to increase CTR.
6. CKECK CURRENT CTR STATUS
Analyzing current CTR is also important to take meaningful actions regarding the optimization of CTR.
You must identify the gap where & why you're getting low.
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