Things To Consider Before Launching A Successful Outreach Campaign

By Author: Marya Lizabeth
Total Articles: 24
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If you are looking for ways to generate leads, no platform is better than LinkedIn. Reaching out to the best prospects can be very effective on LinkedIn – if done right.
As you integrate the best LinkedIn automation tools into the process, the whole thing becomes a lot easier and convenient. With the best LinkedIn automation tools, you can easily automate your outreach campaigns.
Automated outreach campaigns can be very rewarding if you run them properly.
Here are 5 essential steps that you must consider while automating your outreach campaigns to get the best acceptance rate and responses that they deserve.

1. Optimize Your LinkedIn Profile
The first impression is everything in business.
Before you use the best LinkedIn automation tools to automate your campaigns, it’s important that you optimize your profile.
This is because prospects don’t accept friend requests from an account that doesn’t have a proper profile picture or a proper tagline or header.
Simply adding a professional profile picture adds 14% more profile views. Add a good picture, a proper background picture, a header, and a tagline so people can trust you.

2. Use a Cloud-Based Automation Tool Run Campaigns

Most of the B2B marketers fail to run a successful campaign because they use chrome extensions. The problem with chrome extension is that they shut off when you are away or close your computer.
You have to stick by your computer and monitor the campaigns. That’s just like doing things manually as you won’t be able to save your precious time. While a cloud based best LinkedIn automation tool can run a campaign online even when you are away or not using your computer.
With the best cloud-based LinkedIn automation tool, users get a unique IP address which means LinkedIn cannot detect the user activity, so you are safe.

3. Set Up Campaign’s Templates and Limitations
To run a campaign efficiently, you must set up campaign templates, create sequences, and set limitations.
Do not send sales-y messages right away because people don’t like to get such messages into their inboxes. Use the best LinkedIn automation tools that have an option to create a sequence.
With the best LinkedIn automation tools, you can set up campaigns with a proper sequence to send a connect request first, sed thank you notes when they accept, send messages after a few days to strike up conversations.

4. Connect to CRM to Get Campaign Data
As you grow your marketing and lead generation efforts, keeping track of all the leads’ data becomes difficult. That’s what a CRM (customer relationship management) tool has been designed for.
With CRM, you can get all the details about your leads easily. There are a lot of the best LinkedIn automation tools 2020 that come with CRM. You can choose a CRM based on your requirements and how efficiently you want your campaigns to run.
Once you decide on the best LinkedIn automation tool that provides CRM integration, you can connect apps and get the campaign’s data directly into your app.