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How To Get Advertisers For Your Podcast
The best way to monetize your podcast is by finding advertisers to sponsor your show. This can seem like a daunting task at first, but it doesn’t have to be. If you have created a popular podcast, then you have already done the hard work. Now it is just about finding podcast advertisers you can comfortably support.
Find the Right Podcast Advertisers
Consider how your podcast became what it is. What compels your listeners to return again and again? Choosing the right podcast advertisers is crucial to the continued success of any podcast. Listeners develop a level of trust and intimacy with their podcast hosts, and the wrong advertiser can break that trust. It is important to choose a product or business you trust and personally endorse. It is also important to understand the products that your listeners want. When you choose to market a product that listeners want and respect, then you maintain the trust you have spent so much time cultivating.
Understand the Language of Payment
Advertisers primarily sponsor podcasts in two ways. The first way depends on the ...
... amount of views a podcast receives and is known as CPM (cost per mille). In this method of payment, a sponsor will typically pay a podcast a certain amount of money for every 1,000 listens or downloads. Sometimes, however, CPM works in reverse. A sponsor will pay a set amount for your endorsement in an episode, and then they will measure the CPM. Then you and the sponsor can adjust the price of the next endorsement based on the measured value.
The second method of payment comes in the form of CPA (cost per acquisition). Sponsors will often give you a coupon code that you will share with listeners, and then they track the amount of sales they get with that coupon code. Sponsors set a price for every one of your listeners who purchases a product.
Pitch a Sponsorship Deal
Now it’s time to pitch your show to potential podcast advertisers. An effective way to hook a sponsor is through a detailed slideshow. Provide details on the topics central to your podcast, the size of your audience, and a ballpark figure for pricing. It’s a good idea to share some of the positive tweets and emails you’ve received from listeners. This shows the level of engagement and trust you’ve developed and can pass onto the sponsor. It’s also important to make a strong connection between your audience and the sponsor’s target market. Visit this website if you need podcast advertisers.
I'm Barry Elvis, podcast marketing consultant, providing info about monetizing a podcast, analytics, promotion ideas and advertising for SME's. You can find my thoughts at podcasting blog. Click here for more information on podcast data analytics.
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