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6 Types Of Digital Marketing And How They Work - Part 2

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By Author: Sushanta Das
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We are back with the second part of the article. Let’s continue our discussion about types of digital marketing and how they work

3. Content Marketing

A Digital marketing agency in Kolkata says that Content marketing is another essential tactic that assumes a huge role in how digital marketing works. Content marketing is essentially when your business creates and promotes certain content assets to attract and engage your target customers. These content assets can be made for several different purposes, including generating brand awareness, growing site traffic, boosting leads, or retaining customers.

Regardless of which tactics that you use as a component of your digital marketing strategy, you should create content to support these tactics. This can be as short and simple as a thank you email to someone who has subscribed to your email list. Or it very well may be a longer, more detailed piece like an e-book that describes and provides information around one of the biggest challenges that your target customers face.

Here are only a few types of content marketing that you may create to support your digital marketing campaign objectives:

Website pages

Blog posts

Social media posts


White papers

Case Studies






Ad Content

The key to creating significant content assets that help support your digital marketing campaigns is strategically picking themes that appeal most to your audience. On the off chance that you haven't already, make sure that you do some target audience research and even create customer personas to ensure that you realize your customers well and identify what types of content will attract and engage them in the buyer's journey.

4. Social Media Marketing

As per an SEO expert in Kolkata today, most brands are utilizing social media marketing to support their digital marketing campaigns and drive more traffic to their website. Social media marketing involves advancing your content and engaging with your target consumers on social media channels like Facebook, Instagram, LinkedIn, and Pinterest. This tactic is used in digital marketing to increase brand awareness, generate more leads, and improve customer engagement.

One of the biggest appeals of social media marketing is that it permits businesses to reach a wider audience online. For example, 79% of American internet users are active on Facebook. On the off chance that your business isn't attempting to reach and engage these consumers on the social platform, then you are certainly passing up a significant opportunity to reach new leads.

Social media works as its tactic; however, it can likewise support the entirety of your other digital marketing efforts. For instance, if your brand develops an informative eBook that speaks to your target audience's trouble spots, you can use social media to promote the eBook and drive traffic to the presentation page for the download. You can then re-purpose pieces of the eBook for future social media posts to generate further interest in the content piece.

If you need to learn more about social media management and how it may fit into your overall digital marketing strategy, be sure to check out our social media management services page, where you can discover more details about how social media management and advertising fit into your digital marketing strategy.

5. PPC Advertising

Although your digital marketing strategy's objective might be to get; however much organic traffic as could be expected, your business ought not to ignore the value of pay-per-click (PPC) ads. PPC ads are a type of advertising that involves paying the ad publisher every time a new lead clicks on your ad. Google Ads is one of the most well known and effective types of PPC ads. Google Ads helps your business appear on the top page of the search engine results.

You might be wondering, for what reason would it be a good idea for me to pay for ads when I'm already working to improve my site's SEO? Even though search engine optimization is essential, it takes quite a while to begin using its enchantment. That is where PPC ads come inconveniently. PPC ads can help you see results more rapidly by putting your site at the head of the search engine results page for relevant search terms. By appearing on the SERP's main page, your business increases new perceivability, and searchers are more likely to discover and click on your site.

PPC ads generate more traffic to your site. However, they can help you ensure that the leads you are getting are qualified. Those who are clicking on your PPC ads are consumers who are searching for the subjects that are generally relevant to your products or services. This means that they are more likely to be interested in your brand and the products or services you provide.

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