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6 Types Of Digital Marketing And How They Work - Part 1

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By Author: Sushanta Das
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A Digital marketing agency in Kolkata says that digital marketing, or digital media marketing, is a form of advertising that considers the advancement of brands and products through digital channels like social media, search engines, and websites, and that's only the tip of the iceberg. Most businesses have a specific audience they are attempting to reach, and digital marketing means to help companies to reach these target consumers through the internet and other digital avenues.

As per an SEO expert in Kolkata Business owners need to understand how digital marketing works with the goal that they can make smarter decisions about their digital marketing campaigns.
The key to understanding how everything works is getting to know each digital marketing element and recognizing how each can help you reach your marketing objectives. We'll experience each digital marketing tactic below and explain how you can use each one for your own business.

1. Website Marketing

From numerous points of view, your organization's website is the cornerstone of your digital marketing strategy. This is where a significant number of your target customers initially get an impression of your brand, and more often than not, this is where your leads will eventually convert into paying customers. So let's discuss more how your website assumes a role in how digital marketing works.

The objective of digital marketing is to attract, engage, and convert your leads. A significant number of the tactics you will use to do this will ultimately lead your target customers back to your website to get more information or make a purchase.

Your website is sometimes your brand's just chance to make a decent early introduction with consumers in your target market. For this reason, you should pay attention to the format of your site just as the colors and illustrations that you use in your site design. Actually, according to Adobe, 38% of people will quit engaging with a website on the off chance that they discover the content or format to be unattractive.

However, the appearance of your site isn't the main thing that matters. Since your website is the center of a significant number of your digital marketing campaigns, it must be designed and optimized for conversions. This means creating a site that is easy to navigate and read with clear guidance for the next steps consumers need to move further down the funnel. This also means creating an optimized site for mobile devices to improve the mobile user's site experience.

Did you realize that 69% of the time spent online (in the US) was done utilizing a mobile phone? Desktop usage is just less than half of the whole user's online activities. What's more, mind you, the US isn't the most significant user in mobile, which means other countries spend more time online utilizing their smartphones. That is precisely why a business owner like you needs to optimize your digital content, especially your website, for mobile usage because that is where the consumers are.

2. Search Engine Optimization

Search engine optimization additionally assumes a significant role in how digital marketing works. You'll need to begin with the search engines on the off chance that you need to reach and convert consumers in the digital age. Forrester's recent research found that 71% of consumers start their buyer's journey on search engines like Google. If you are not finding a way to improve your site's SEO, you might pass up a powerful opportunity to reach a lot of leads.

Search engine optimization is the process of enhancing your site's content with the goal that it appeals to search engines. The end objective is to rank higher on the search engine results page (SERP) to increase perceivability in your target market. The higher you rank on the SERP, the more organic traffic you can drive back to your website.

Search engine optimization carries more traffic to your website, yet it likewise helps ensure that your acquiring leads are of a higher quality. The objective of digital marketing is to attract those who are directly for your products or services, and SEO assumes a vital role in doing precisely that. By emphasizing specific keywords and themes inside your content, you can work to reach those online who are well on the way to be interested in your products or services.

Since you know how important search engine optimization is to the entirety of your digital marketing efforts, you might be wondering how you can optimize your site and content for the best results.
We will continue in the next part of the article.

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