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Top 10 Things Customer Want On Your E-commerce Site

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By Author: Business\Tech content
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To run a great and successful online business, all online merchant needs to make it a habit to think from a customer point of view.
This is why we're going to list the top 10 things
customers want on your e-commerce site to make sure you cover all the aspects
to convert a visitor into a repeating customer!

1. Fast Loading Time
This is one of the first elements to consider while making an online store, and it'll be one of the challenges you'll face –providing your customers with a quick and fully optimized online shop.
Recent studies have shown that speed is an important expectation to meet since most online shoppers leave a site after only 3 seconds of waiting to load the page. Ensure that you're hosting your online shop with the right web hosting provider.

2. Clear Logo and Branding
To capture a visitor within the first few seconds of
entering your e-commerce site presents a clear logo and brand. Your logo should be seen instantly, and your branding should be clear for the customers to quickly decide if your online shop is selling products they are of their interest.

3. Promotions, Free Shipping
Online shoppers are witty shoppers who are always looking
for a deal. Promotions are an instant eye-catcher – especially free shipping
since this is one of the major turn-offs for customers who shop online. By incentivizing your customers with advertisements, you're increasing your conversion rate, decreasing abandoned carts, and improving your average order value. Ensure your promotions are apparent on your homepage and placed across your site.

4. Trusted Payment Option Icons
To convert a user into a buyer, you need to prove your credibility. One of the easiest ways to gain visitors' trust is comfort them with highly visible, trusted payment options on your site. Although
the traditional marketing industry is quickly turning towards the digital market, many users still hesitant to share their bank information with an unpopular shop.
Reassure your visitors by merely using trustworthy payment options on your site.

5. Social Media Links
Online shoppers are devoted users of social media. New visitors will visit your social media accounts to see how many followers you have, how often you post, and how well you present yourself. Make your social media buttons visible across your site. You can incentivize customers to follow your social media networks with a promotion or share your products with social media share

6. Customer Service
Another component used to reassure visitors is offering valuable service channels for the customers in your online shop. Visitors like the customer service elements like contact information, live chat or click-to-call, social media, and about you.
Your e-commerce site must offer the same level of customer service and human interaction that an offline store offers to raise conversion rates and create customer loyalty. By giving your users the confidence to shop on your site, you'll boost sales and drive more repeat customers.

7. Return Policy
This is one of the first things as a customer you'll look for before making a purchase. Since it's hard to be 100% sure you'll be satisfied with a product you purchase over the web, you want to understand the return policies for an e-shop. Don't let your customers go crazy looking for your policy, an excellent place to share your policy is on the footer of your site so that customers can refer to it. Be specific in your policy so that it doesn't leave room for customers to hesitate.

8. Guest Checkout
Allow your customers to check out speedily with a guest check out option. Although you want to offer customers a fast check out process, you also want them to understand the advantages they'll reap, like discounts, exclusive sales, and customer loyalty points if they share their details with you. Try to promote the good aspects of creating an account but make it easy for customers to purchase if that's what they prefer quickly.

9. Quality Product Pages
Displaying your products with quality descriptions and
photographs is the sales pitch for your products. In the world of e-commerce, no sales persons convince you to purchase an item, which is why it's vital to satisfying your product pages. Customers are searching for specific information on product descriptions.

10. User-Generated Content
Sometimes the ideal marketing and sales strategy is the word
of mouth. To convert a visitor into a repeating customer, your name isn't enough. Online shoppers are influenced by real customers who have purchased your products in the past. Viewing customer reviews, ratings, and testimonials will trigger a visitor to make a purchase. User-generated content will also provide
your site with unique content, a great addition to your SEO efforts.


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