Tips To Choose The Correct Magento E-commerce Theme

By Author: Jonathan Paul
Total Articles: 66
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Running an E-Commerce store is a huge responsibility. In order to make the business scalable, the developer should implement the proper interface design to make it attractive and thus achieve customer retention. Any skilled Magento developer in Australia should be capable of making the right choice of theme, design and template according to the website. This part is indispensable for the success of E-Commerce.  
 
Magento is one of the most reliable platforms, packed with advanced features and functionality which help to drive immense business growth. The multiple themes and plugins enable to transform the outlook of the website entirely.  But finding and selecting the right one can be extremely challenging. So, below mentioned are some useful tips and tricks that help the merchants select the best Magento theme according to the set up of the store.  
 
1. Look for a rationale feel and look
The factor called ...
... visual effect matters a lot. It forms the first impression for the shopper. Hence, one should take all their time before making a decision. The themes chosen should be according to the products sold on the website. If it is a store of handmade products, a rustic, urban theme will be the best. Besides the theme, the content should be clear and visible. The product ranges should match the theme, a little touch of customisation always looks better. The best way one can achieve this is by playing around with demo sites so that the feeling can be realised.  
 
2. Customisation
Since Magento is an open-source platform, there are unlimited options for full customisation. With the right theme, the developer can obtain extensive support while integrating it into the E-Commerce website. With all these advanced functions and options at hand, the merchant can enjoy the privilege of increasing website traffic, turning all the visitors into potential and prospective clients. Thus, the customisation of the theme is very helpful.   
 
One can select in between free or paid themes. The first consideration is to know the objective of the business, understand the goals right and more. Customisation of the E-Commerce website theme saves a lot of time.  
 
3. Layout and Template
Again, depending on the type and kind of the business, one needs to choose the right fitting theme, layout and template. There are basically two options to choose from - standard design and fashionable designs. Simply choosing a glamorous looking theme is not enough. It should be adequately contemporary, following the latest market trends and conveying the brand awareness.  
 
4. Space for banners
Simple integration of the right E-Commerce theme is not the end of it all. The theme should be selected in such a manner that adequate space is provided for banner, advertisement and promotions. During layout implementation, this should always be paid attention to. For the quick success of the website, a rotating or sliding banner also looks quite appealing.  
 
5. SEO friendliness
Proper SEO results can make or break the Magento E-Commerce store. Hence, while selecting the theme make sure that it is compatible with all the SEO features. For a big emphasis and greater results, besides integrating the right theme, one should do the following. Apt and crisp product descriptions, incorporation of customer feedback, reviews, integrating the right social media links, product images, using user-friendly URLs all help the merchants focus on SEO results. The website should be compelling in the eyes of the search engine ranking robots. For good SEO results, compatibility with other website browsers is also crucial. It will be a complete waste of money for the company if the theme doesn't function in other website browsers.  
 
One should definitely focus on designing and re-structuring the entire E-Commerce website, especially with the most suitable themes for the product pages. Other tips include avoiding errors, missing tags and also removing the duplicate, redundant content.  
 
6. Speed
Just implementing the right coloured and the designed theme is not enough. The merchant of the E-Commerce website should ensure that the selected theme does not at all hamper the speed of the website. This aspect plays a big role in bringing down the website rankings on the SERP. the right theme should not compromise too much with the graphics. This way, the speed of the website is indirectly affected and the loading time is also extended. 
 
Jonathan Paul is an expert Magento developer in Australia,  associated with a leading company for website development named PHPProgrammers. The author has years of experience as a Magento developer and has written this article to elaborate to the readers the various useful tips and tricks that help in the selection of the right Magento E-Commerce website theme.

Jonathan Paul is a techie, knowledgeable and highly skilled Magento Developer of Australia working with PHPProgrammers who like to share his industrial knowledge and insights with the readers.