5 Seo Tasks You Shouldn't Forget

By Author: Punye Aggarwal
Total Articles: 1
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Social Media Optimization
With billions of users Social Media platforms such as Facebook and Twitter have huge potential when it comes to marketing your content. As part of an SEO strategy you should use Social Media platforms to share the content that you create. These platforms also have potential to viral your content which can provide tremendous SEO benefits.

XML Sitemaps
XML Sitemaps are the easiest method to get your whole website indexed.
Search engine crawlers like Googlebot read this file to intelligently crawl your site. You need to create XML sitemap in the right format and upload it to the root folder of your site. You can then submit it to Google using Search Console. There are several free as well as paid tools that will actually create a sitemap for you. If you are using a CMS like WordPress there are free plugins that will do all that work for you.

On-page optimization
On page SEO is the process of optimizing the on-page factors of a target page. These on-page SEO factors include elements like Title Tag, URLs, Heading tags, Image and Video meta information, Keyword density, Keyword occurrence, Keyword prominence, Outbound links, Latent Symantic Index, Keyword synonyms, Image optimization, Length & quality of content, originality of content, Geo targeting information, Word clustering, Meta tags, Important HTML tags related to the semantics of your web page (such as em & strong), breadcrumbs, and, additional markup such as Schema and Rich snippets. Other ranking aspects include ensuring that your web pages are properly crawlable and use the https protocol.

User Experience
User experience includes several aspects like mobile friendliness, a very good page speed and the quality of above the fold content on your pages. Besides these aspects you should also ensure that your website has a decent layout and adheres to good design principles. Users should easily be able to find the information they are looking for and have a good overall experience.

Using Google Analytics and Search Console
Google analytics and Google Search Console are two of the most important tools I suggest that every website should use. While there are alternatives available for Google Analytics there is no alternative for Google Search Console. Search Console is like a platform used for information exchange between Google and a website owner, about the technical SEO aspects of your website.