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Teeth Whitening: An Opportunity For Dentists And Dsos To Expand Their Practice
Whether you are a licensed dentist or the director of a DSO (Dental Service Organization), the primary goal is improving the patient experience by addressing their needs effectively. It will help you in sustaining your business as well as build a loyal base of patients.
A large number of patients request dentists to offer chair-side teeth whitening treatments. What does this mean? “Teeth whitening” doesn’t necessarily have to be a separate business. As a professional in the dental industry, you can address the needs of your patients and offer teeth whitening solutions at your dental clinic.
Reasons for Introducing Teeth Whitening Procedures at your Dental Clinic
DSOs are always looking for new ideas to improve the profitability of dental clinics.
They want to increase the ROI (Return on Investment) and teeth whitening is a low-investment, high-returns business. For the dentists, it is a good opportunity to treat more patients and brighten up their smiles. Still not convinced? Let’s break down the reasons in detail.
1. Address Patient Needs
A large number of patients prefer chair-side treatments for whitening their teeth. However, two things affect their decisions. One is the availability of the whitening treatments at their trusted dentist and the other is the cost of the said treatments. If you can offer affordable teeth whitening solutions, you will be able to address their needs effectively.
2. Build Patient Loyalty
By delighting patients with professional-quality dental whitening treatments, you will be able to build a loyal patient base. Teeth whitening solutions are not limited to chair-side treatments and your patients may return to you for replenishing their stock of at-home teeth whitening kits. You will be their one-stop solution for all oral-hygiene needs.
3. Increased Revenue
Teeth’s whitening is a lucrative business. When you have a ready set-up, you can focus on procuring the best teeth whitening products and start booking appointments for your patients. It doesn’t involve any additional expenses in terms of setting up a clinic, because your dental clinic will be perfect for it.
By including teeth whitening solutions at your clinic, you will be able to target your existing patient-base plus add new patients who come into the clinic for teeth whitening procedures.
First Step: Finding the Right Product Formulation
With the advent of multiple teeth whitening products manufacturing companies, it has become a buyer’s market. From chair-side treatment options such as teeth whitening with pen and retractor and syringe and tray for dental whitening to take-home selections including maintenance teeth whitening kits and dental whitening pens, multiple choices are available to you. Manufacturers will be ready to custom create dental whitening solutions to meet your needs. Whether you want to opt for non-peroxide teeth whitening kits or more traditional options, explain your requirements in detail.
Step Two: Choosing between Generic Vs. Private Label
Many dentists prefer using generic teeth whitening products for chair-side treatments. And, when it comes to offering at-home maintenance kits to patients, they focus on creating private label brands so that patients are reminded of their dental clinic every time they whiten their teeth. It is a wise marketing strategy to target the mindshare of your customers and so, your product line should include private label teeth whitening products.
Step Three: Seek Product Samples
While working with teeth whitening solutions providers, make sure you choose a trusted company. Check the certifications of the manufacturers and whether they meet the quality standards essential for providing an excellent service to your clients. Discuss the Minimum Order Requirements (MOQ), inventory solutions, order fulfillment facilities, and cover every aspect of the deal.
Once you have shortlisted a couple of manufacturers, seek teeth whitening product samples. A majority of manufacturers will be happy to provide you with samples so that you can test the efficacy of their products and place a bulk order. So, take advantage of the samples and ascertain the worthiness of each product.
Final Step: Build a Reliable Brand
The final and the most important step in building a business is to build a reliable, robust brand. Once you get access to professional-quality teeth whitening kits, focus on providing multiple treatment options to patients so that you can address the needs of different demographic sets.
Teeth’s whitening is a lucrative business opportunity for dental professionals and an essential service for patients. For establishing a successful business in the dental industry, provide smarter teeth whitening solutions that give your patients multiple options and encourage them to keep coming back to your clinic.
Are you ready to take your dental clinic to the next level? By incorporating wholesale teeth whitening solutions into your clinic, offer more services to your existing patients and attract new patients as well. Whether it is ready-to-use professional teeth whitening products or custom-branded whitening kits, find a reliable supplier to meet your requirements.
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