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Personalizing Customer Experience

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By Author: I am Shalabh Mathur currently working in Solugo.
Total Articles: 26
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Customers feel obliged when they receive special attention and personalizing is one of the best ways to do so. Providing the products and services according to customers’ needs and demands is personalization.Whether you contact your customer through email, social media or advertisements, it should show that the focus is on that customer individually and that you care about their opinion adding an emotional connect to your brand. Personalizing customer experience imperative as every business is working to give the toughest competition to its rivals in the market.
Read on to find out how to implement adding the brand touch to every customer.

Analysing the customer’s past experiences by customer feedback forms & surveys. Tracking the pattern gives you a picture about the products and services interest which generates idea to send related emails, offers. This will bring the buyer frequently on your website and make the purchase easier.


The customer sign up procedure should collect the maximum information about the individual such as birthday, location and interests. The parameters should be less and precise to understand the behaviour pattern of the customer
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Collecting feedback from the customers and an immediate call to action on that basis gives a feeling that their opinion matters and that you are making efforts to know their thoughts. Feedback gives answers about their experiences, recommendations, and any improvements that can add value to the whole consumer cycle.


Using the data collected at its best through digital platforms for personalized customer experience can give you an edge over your rivals and helps in the growth of the business.


Here at Solugo, we bridge the communication gap between your brand & customers by our customized survey solutions. The authentic responses from our highly diverse panel pool empower you to take better decisions. We are ready when you are. Let’s start growing your business at multiple organizational levels now!​ 

More About the Author

I am Shalabh Mathur currently working in Solugo. I am handling ll operation duties of my company. Our solutions are backed up by authentic and relevant data acquired from our diverse and balanced panel pool, with a special focus on sampling & solutions that help our clients connect with their target audience and collect valuable and sought after data that further helps them devise business strategy and make the right decisions .

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