A Complete Guide To 301 Redirect

By Author: Chris Walker
Total Articles: 106
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A 301 redirect helps in maintaining search engine rankings and a website’s domain authority when there is a change in the website’s URL. It sends people and the search engines to the new URL other than the one that is requested. And, surprisingly, you do not have to type the new URL. However, take a read on to know how this is done.

Code implementation

Open a fresh text editor or a new document and write a code which is meant to exchange your website with another domain.

Redirect 301/ http://www.xyz.com/

Saving and uploading the file

The next step includes saving the file as .htaccess and uploading it to your website. If you stick to using the .htaccess method, you are almost done. However, if you are redirecting a URL to a non-URL, a different codebase is used.

Implementing the www code

Instead of saving the file in .htaccess, write a line of code which shows that you are exchanging XYZ website with the actual domain.

Saving the file

Similar to implementing redirects using an .htaccess, you will have to save the file, uploading it to a webpage. This is how you will have a fresh new 301 redirect.

Why you need a 301 redirect?

Here are some of the biggest reasons.

Maximise domain authority

301 redirects are helpful in assuring that your search engine optimisation is accurate as possible. Besides assisting in content migration, this helps visitors and search engines to find your website quicker.

Rebrand your business

When a company is changing its brand or website name, they need a 301 redirect to maintain the inbound links on the new domain. In addition to this, it does exactly what a redirect does, that is sending audiences for one URL to another to get what they are searching for.

Direct traffic from other URLs

Sometimes, companies buy domains which sounds similar in name or subject to their brand names to get more audiences to their website. It becomes necessary to have a 301 redirect so that the brand’s real domain does not lose its search authority during the overall process.

Fast fixes

Suppose, you have accidentally done a small mistake on subscriber email or blog post and have posted a broken link. To solve this, including a redirect link in the .htaccess file will help you in the process.

Ad tracking

Do you that redirects help in marketing? You can track the responses of banner ads by using the URLs. By adding a redirect, the visitors you obtain from the ad is the traffic that you fetch from the URL.

What redirect mistakes you should avoid?

Try not to hurt your website’s SEO by doing the following mistakes:

Setting up a 301 redirect after a new page creation

Without setting up a redirect, your new website’s SEO results will crash badly as it will be re-crawled by Google spiders as a new domain with no inbound links. Be sure that you have set a 301 redirect before shifting content to the new website. You may lose all the traffic in the process.

Using a 302 redirect whilst migrating content

Unless you are moving the website content temporarily whilst repairing or updating your website, using a 301 redirect can be helpful. You can maintain the SERPs and inbound links whilst doing changes in the domain.

Redirecting a page with another intent than the main page

Hire professionals from a topmost SEO agency in Bradford who can redirect to the correct pages. You will definitely not want to redirect a visitor who is searching for a blog page to home page.

Whether you planning to renovate the outdated webpages of your website or migrate content to a new website, 301 redirect helps. Think about including it your project. Your SEO results will not fall and your audiences will find the pages they are looking for. Consult an SEO agency if you want to implement these changes in your website domain.

Nhance Digital is a reputable SEO agency in Bradford that offers a one-stop solution to the clients who are looking forward to establishing their business in the market. The professionals are trained and the services are affordable.

Nhance is a UK home grown web and internet marketing company with a global presence.