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Online Shopping For Women|stylish Womens Clothing Online

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By Author: riyanshi jena
Total Articles: 3
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Soochirang is a clothing brand with a difference, heavy in values and deep rooted in patrons of Desi variants of fabric of rural India. Stylish womens clothing online is created at SOOCHI, a firm incorporated to experiment the validity of ‘Empowerment through Entrepreneurship Model’ of Samarthana, an NGO at Kalkere, Horamavu in East Bangalore. #Online shopping for women #Stylish womens clothing online

The brand curates’ modern styles and designs from traditional handmade designs and fabrics, allowing today’s generation to own, appreciate and enjoy the products of classic Indian handloom. These timeless fabrics presented in modern styles are just what the Indian women of today need – comfortable and stylish at the same time. Being a win-win situation for both the manufacturing worker and the consumer, Soochirang strives to bring the rural and urban together through fashion.

A brand with a heart

The visible innocence of the prints and authenticity of texture is the result of hardship the artisans undergo in rural India. We use pure cotton, cotton-silk and linen fabric in a number of Indian traditional hand work like battic, tie and dye, hand block print, kalamkari, ikat etc. Since they are all handmade, every piece of clothing tells a story, having it’s unique personality.

The brand supports around 40 Men and women from marginalized families who are engagedin this project
Selectedparticipants are given skill and expertise in making womens’ clothing. They are enrolled in to this project profitably. They are even allowed to work from their homes at their convenience
Fabric and other materials required for the project is procured from authentic Desi sources including certified Khadi Institutions across India respecting their traditional intrinsic values
Eventually Soochirang visualizes the benefits of commercial activity flowing on to the people engaged and they becoming self-reliant by way of ownership

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