Why Aligning Sales And Marketing Strategies Is Crucial?

By Author: Roopal Sharma
Total Articles: 9
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The orthodox view on the subject of sales and marketing is that these two are different processes, each with different set of methods, rules and goals. This is reflected in how the most modern businesses are organized these days.

On one hand, you have a marketing department which is meant to promote the products and raise brand awareness. On the other hand, you have a sales department that works to close deals and generate revenues.

There is nothing wrong with this approach. However with the advent of field force management software, fast-paced, web-mediated commerce, it becomes difficult to maintain the separation between marketing and sales.

In order to meet the changes of the marketing which is evolving at a rapid rate, business can’t afford sales and marketing to operate separately. It has become highly essential today to integrate different departments and businesses are making attempts to combine sales and marketing teams into single unit.

We are not completely there yet, but the latest trends towards sales and marketing clearly indicates that soon business needs to work with the close integration ...
... of both.

Let’s have a look at the purpose of aligning sales and marketing team.

The main purpose of aligning sales and marketing is that it helps you create a more consistent revenue support. Here are a few stats to claim this:

Misalignment of sales and marketing cost B2B companies around 10% of revenue each year.
Companies with integrated sales and marketing generate 208% more revenue.
The alignment of sales and marketing leads to a 38% higher sales close rate and 36% higher customer retention.

The above stats clearly shows that sales-marketing alignment is worth looking into. Sales and marketing are the aspects of same underlying process and aligning them produces good results. The task of marketing is to create a steady stream of qualified leads, where as sales team is for converting leads into clients and customers. With sales tracking software, it becomes possible to integrate sales and marketing perfectly.

Aligning sales and marketing requires efficient data-sharing. The first thing to do to make sure your marketing team has access to the same kind of data. Here you require a CRM system to synchronize customer information between departments as well as for implementing concrete strategies.

When it comes to all-inclusive CRM software, the name of Salestrip comes second to none. Salestrip is a comprehensive Sales Force Automation software which is designed to automate the execution, management and monitoring of sales and marketing activities.

About Salestrip:

Salestrip is a reliable name when it comes to the best CRM in pharmaceutical industry. With Salestrip, you can power your field force with meaningful insight that allow them to make more calls, record what’s happening in the field and sell more products.

For more information, please visit www.salestrip.in.