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Go A La Carte Without The Hard-sell Of Packages At Bonafides
With 30 years of experience and more than 900,000clients served in the hospitality spa industry, Bonafides takes pride in creating a holistic wellness solution for all its clients. It offers a one-stop solution body and skin care needs, with a focus on well-being through effective treatments and therapies. Bonafides offers an escape from everyday life, where mind and body are restored and re-energised.
Spa and wellness companies usually sell treatment plans as pre-paid packages to ensure ‘come back visits’ but with no guarantee of continuance in the event of sudden closures, many people are now reluctant to patronise even the most established names in the industry. Bonafides, upholding its strong beliefs and what it stands for, provides an added assurance to prospective clients by encouraging them to simply try out their wide range of ala carte services without the added on pressure of having to sign up for any packages.
Daniel Ho, Marketing Director of Bonafides says, “We always put our clients at the forefront of what we do. We not only want to give them a sanctuary when they choose to visit us, we want them to do so with a peace of mind, knowing that there is no obligation for them to have to buy pre-paid packages from us. This allows them to try out the different types of treatments that we offer, and perhaps eventually settle on a range of services best suited to their needs. It also allows us to recommend a treatment based on targeted problem areas and let our clients come for a return visit to their own convenience.”
Bonafides believes in not only providing its clients with the best experience in the spa and wellness business, but also protecting their rights as consumers. They are strong advocates of the TRUST programme, an initiative by the Consumers Association of Singapore (CASE), which was set up in 2015 after the spate of sudden spa closures which left many spa-goers unable to redeem the balance of their pre-paid packages. Bonafides worked closely with the relevant authorities to ensure the success of this programme so as to always safeguard a client’s interest in a volatile and competitive industry. When a famous spa chain closed down, Bonafides even went on a ‘Rescue Mission’, offering to serve the balance of the affected clients’ packages with no strings attached.
Bonafides(pronounced ‘Boh-nuh-fee-day’)as translated from Latin, means ‘good faith’. Since its inception in 1989, true to its namesake, this home-grown spa chain has aimed to always maintain sincerity and honesty to its clients. From its humble beginnings at a shophouse in Ang Mo Kio, it has expanded its operations to include outlets at Bukit Merah Central, Hougang and Parkway Parade.
Bonafides aspires to be a household name in the industry, providing unparalleled service with the added assurance of always putting their clients’ interests above all else.
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