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Content Marketing Strategy Paid Vs Free – Which Is Best!
Content marketing is now a major hit that helps to improve conversions as it allows you to connect with and educate your leads. With content marketing, you just not only build a strong relationship but also encourage conversions by proffering clients the needed information to make an educated purchasing decision. For many B2B marketers, whether to give away or not give away is the big question? What practice for granting access to that content is best? For many, without any second thought, the answer is “paid strategy”. Rather than give away content or information on which both time and money spent, almost all SEO Companies demand “payment” when endeavoring specific content on their sites, mostly through a form requiring personal information or email address. An ideal way to push leads to sales funnel. However, for your visitors creating a barrier before their access to your content and familiarity with your brand to cross can be disadvantageous too.
On the flip, giving away content for free is another option. This is a valuable technique appreciated by many established thought leaders, for driving attention to their content and developing a magnet strategy for their lead generation efforts. But the hassle is, how can you develop lead data without collecting the personal information? Does only high-quality great content alone force people to submit their personal information to your organization on their own?
Is the Free Content strategy is better than Paid Strategy?
Cost is the major difference between the two strategies. However, some other factors can also play an important role that you must keep into consideration when choosing your content marketing strategy. Free content strategy only costs you in time, you’re allowed to know exactly who your brand or business is reaching and targeting. This seems easy as you can control when you know the people you’re reaching are potential or current customers. You can also work out the receiver or viewer of your content.
Paid Content Marketing strategy allows you to see results but you have to pay a lot. Keep the price and attention in consideration to maintain and utilize this strategy. Spending money on advertising something that you can achieve through free is a waste of time and money.
Determining which content SEO marketing strategy is more advantageous over others is difficult because it mostly depends on who you’re trying to reach and where they are. For the beginners, a free strategy is more understandable as it costs nothing but distribute your content. However, it needs a detailed and specific content strategy and is also tricky. Despite the price, it is important to keep in consideration your personas, industry, and type of content.
Free Content Marketing is Worthy?
Yes, it is! Once you start getting some critical mass, you don’t need to rely much on paid marketing. But you need to keep paying to keep growing your customer base. Until and unless you had developed a superb way of growing your audience offline, content marketing on free platforms successfully would be quite difficult. Promote your content by holding events, running promotions or competitions to obtain new leads.
The best content marketing strategy is a perfect blend of both free and paid strategies with hard work.
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