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The Impact Of Fashion Bloggers And Magazines On The Society
Technology has altered the fashion industry. Today, you find bloggers and fashion magazines as active participants to revolutionize the fashion trends. Kelly Cutrone who is organizing fashion shows since the mid of 1980s stated in New York (NY) Times: “Today, I have eyes on a kid who is writing a blog in Oklahoma as much as I keep an eye an editor from Vogue.” As bloggers write something about fashion on the internet, then it never looks like coming down. In addition to blogs, fashion magazines are not an exception. As people get inspired from something in a fashion magazine, then it becomes a fashion trend.
Bloggers provide an approachable view on fashion. Bloggers like Bryan Boy and Susie ‘Bubble’ Lau are the future of the fashion industry in terms of objective point of view. Bloggers discuss about fashion in their blogs by comparing it with their everyday lives. Bloggers continuously post about fashion on their blogs that influence the choices of society in the world of fashion. Fashion magazines have been influencing affluent aspirational society for years, as these magazines disseminate the interest in fashion for ladies by the end of eighteenth century. Today, fashion magazines are also impacting men’ fashion, as these magazines suggest how men should dress to appeal to the society.
Today, magazines have gone behind bloggers in the fashion industry, as fashion bloggers reach tens of millions of the audience in the real-time, while magazines are losing their seriousness. Social media is the main reason behind the success of fashion bloggers. Fashion bloggers may be surpassing the fashion magazines, but it does not mean that fashion magazines have lost their value. Still, there are men and women who constantly read fashion magazines to know about latest fashion trends. France, Italy, Spain, and America are the most influenced nations by fashion. Americans in particular use fashion magazine as a guide to follow a certain fashion trend.
The impact of bloggers on the fashion industry can never be ignored, as they are curious about fashion; and they do not like to miss a single point about fashion, while writing fashion blogs. We can say that bloggers are giving a hard time to fashion magazines to sustain their authenticity. Fashion magazines are also not giving up, as these magazines still provide useful suggestions to people who are addicted to people. In a nutshell, both fashion bloggers and fashion magazines are impacting our society positively.
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I have a background of 10+ years experience in business analysis and improvement in extremely busy and high pressure environments across a broad variety of industries all small to large businesses. I have successfully delivered many process and profitability improvement projects across multiple business units and departments as well as in startups. I love change and know how to manage change across all aspects of business including people, process and technology.
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