123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Search-Engine-Optimization >> View Article

Do Not Let Expired Pages Of Your Website To Deteriorate Your Seo Investment

Profile Picture
By Author: Alan Smith
Total Articles: 1285
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

If a product is running short of stock for a short period or temporarily but you are expecting to get it back in stock soon then you should leave the page up from a search engine perspective and you need to make sure that you let the customer know the product is out of stock so if they can order it or be notified when it comes back in than is good but taking the page up and down is bad so don't do it so frequently.

If you have discarded the product and are going out of stock forever then you have a few options like you can leave the page up with a discontinued notice on the page but ideally you should not lose any link equity and 301 the product page to a similar product or category page or home page.

In the case of product has been updated or replaced then you need to mange it the same way you would manage a product that goes out of stock forever unless there is some economic value in maintaining an un purchasable archive page to the new product and up one category or back to the home page.

Do you think that are all of your products going to get links? The answer is No but few will because links are like ...
... money and once you have them then you don't want to waste them or throw them away so you want to keep them and it is advisable to try any tricks as search engines have said that they will make their own decisions so the last thing you want to do is leave things to chance for the relatively easy technique that works.

In the case of if you are going to have a high volume of items that do this then you'll want to work out an automated system to take care of as much of this as possible so use product names with proper tags or even product categories if you have to and just don't let them expire.

You also need to think about something known as prognostic SEO and if you know that a product is coming then why not put up a page about it in advance so don't be a spammer and put up an empty page rather you need to try to put something up that has some useful information so when is it supposed to be out what are the specs and the price because it's pretty smart to try and capture leads if you can as a way to lock in some future sales.

SPINX is a reputed Website Design offers best Web Design Services in Los Angeles, Website Design in Bay Area, Website Design in San Diego & also across the globe.

Total Views: 272Word Count: 465See All articles From Author

Add Comment

Search Engine Optimization Articles

1. Ansun Internationals- Best Seo Company In Usa To Boost Your Rankings Now
Author: Ansun Internationals

2. How To Use A Hob Cleaner Like A Professional
Author: Rashmi Dey

3. How To Build The Best It Outsourcing Company In Usa?
Author: Ansun Consulting

4. How Investing In Seo Helps Your Business?
Author: Nivedita Infosystem LLP

5. Zebmelvin- Freelance Digital Marketer In Kochi
Author: zebmelvin

6. Bijoonline- Freelance Digitdl Marketing
Author: bijo

7. 5 Advanced Link Building Strategies For Boosting Organic Traffic
Author: Zib Digital

8. Keyword Research Made Simple: A Guide For Seo Institute Pune
Author: Shubham Saindane

9. Ansun Internationals- Affordable Seo Agency In Usa That Deliver Results
Author: Ansun Internationals

10. Best Seo Services To Top Search Engine Optimization
Author: Anna Hesha

11. Boost Your Online Presence With Expert Digital Marketing Services In New Zealand
Author: Top Rank Digital

12. Affordable Seo Services In Usa For Small Businesses- Boost Your Online Visibility And Profits
Author: Ansun Internationals

13. Local Seo Strategies For Your Interior Design Studio
Author: Nathan Chen

14. What Are The Biggest Challenges In Seo?
Author: Robert William

15. 10 Reasons To Invest In Digital Marketing
Author: Sakshi

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: