Which Meta Tags Are Important For Seo In 2019?

By Author: Chris Walker
Total Articles: 77
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Meta tags are a part of the HTML tags that explain the content of a page to the search engines, as well as, the website visitors. They are one of the most basic elements of SEO and have played a major role in the history of search engines. These tags are hidden in a page’s code and the search engines require these tags to understand what a page is all about. This is why meta tags continue to be important for SEO even in 2010. However, not all of them. Below given are some of the meta tags that you need to focus on.

Title Tag

The title tag is the very 1st HTML element or the title text that specifies what your web page is about to the search engines and also to your visitors. This tag shows up in browser tabs and SERPs. Almost all browsers support the title element. The optimal length of this tag as suggested by Google is 55 to 64 characters. However, it is best to keep it below 60 characters.

Meta Description

A meta description summarises your web page. Typically, search engines show this description in the search results just below the title tag. The meta description is where you can put what your website is all about and regarding your offerings. However, you have to be careful that the description is not too long. The average length of this description is about 160 characters and it is 139 characters for mobile searches.
It is interesting to note that even though Google does not make use of meta descriptions as a signal for ranking, it still has a massive effect on the CTR of your page as it shows up in the search engine results.

Alternative Text or Alt Tag

The alternative text or Alt tag is crucial for any images. This is because search engines are not able to read them. You need to add a proper and relevant Alt text to all of your images so that search engines can understand and consider them. You have to make sure that the Alt tags are within 50 to 55 characters and to the point.

Canonical Tag

The Canonical tag is generally used when you have a single page URL with content that is the same with multiple page URLs. This is an HTML link tag and its implementation tells search engines which URL is the main page. This prevents search engines from indexing duplicate page URLs.

So, when you are optimising your website for the search engines, do not overlook the meta tags. To know more about them, talk to the best SEO agency in Birmingham.

Nhance Digital is the best SEO agency in Birmingham. They are results-driven and affordable. This agency customises SEO strategies as per the specific needs of their clients. With over 10 years of experience and an ever-expanding client base, this agency has emerged as a force to reckon with.

Nhance is a UK home grown web and internet marketing company with a global presence.