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Importance Of Media Training Explained Through Faqs

By Author: Allen Jackson
Total Articles: 30

Media training acts as cough syrup. It may be rough initially but helpful in the long run in the form of public speaking. Most of the executives in the organizations understand the importance of media coaching but do not want to endure it. So, how to make executives gulp down media training medicine? Here are some FAQs to help out fellow companies.

1) How to make executives realize the importance of media training?

Record them delivering a speech or while giving an interview. It will open their eyes. Until you do not see, you do not believe it. Sometimes all you need is a look in the mirror. You have to help the executives realize the consequences of a bad interview. Some will give in to the training, while others will be reluctant to it. Media training for executives works when they know their key messages and skills are not reaching out to the listeners.

2) What are the three take aways from media coaching?

At the end of the media training for executives, you learn the following aspects:
• You can recite the organization story in a better way. Identify your sweet spot. When you narrate a story to your friend, observe how you relay the story and figure out where your natural ability lies. Pay attention to eye contact, story build-up, body language, etc. Media training hones these skills further.
• Leave your big-fat ego at the door. It will not land you anywhere.
• Media training for executives is essential to handle a crisis. Media coaching keeps the organization protected and provide the right information to the public in those scenarios. Some interviewers will be hostile as well. So, training will help you in organizing your thoughts and communicate effectively.

3) How does social media play an essential role in coaching?

Public speaking has no impact if it is not face-to-face. Executives can use their charm and storytelling skills well when they look at the interviewer. Sometimes due to travel schedule or deadlines, executives have to provide interview via email. If a person communicates less, email interviews are ideal.

4) What are techniques to ensure your message reaches out to the desired audience?

There are five ways to resonate with the audience, and maintain control during an interview:
• Define the key message. They should be original, short, and in line with the organizational values
• Prepare for tough questions. Do not let anything surprise you
• Be well-versed with the subject. Remember, interviews are just a transaction, not a conversation
• Maintain a good posture as it enables you to deliver the message confidently
• Media training does not allow misquotations. Further, there is no time limit to answer the questions

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