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Roles And Responsibilities Of An Seo Company

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By Author: Chris Walker
Total Articles: 73
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Search Engine Optimisation helps business owners like you build user-friendly, robust and fast websites that rank well in search engines. In return, this helps your website acquire potential customers whilst also increasing the conversion rates. It can, however, be very difficult for a businessperson in Leeds to handle both the business and SEO tasks together, and this is probably why you are considering SEO companies in Leeds to help your business grow faster and better. If you are confused about hiring them, you should know that a professional SEO agency has various significant roles and responsibilities related to helping a client’s website, understanding which will help you determine if you are making the right choice or not.

Understanding the Objectives and Goals of the Client

Before starting the optimisation process, the SEO company needs to realise what its client wants to achieve.
The company can only determine the approach required to achieve the client’s goals after it has understood the objectives. It is through the process of understanding that SEO professionals are able to form and execute an effective SEO strategy to meet the requirements of the client.

Website Inspection - Identifying the Present State of the Website

Content: An experienced SEO agency will review the quality and quantity of the existing content on your website. Much of SEO’s success is dependent on the number of pages of your website and the amount and quality of the text on a page.

User Experience: A very critical element is the user experience of your website. If a visitor finds your website hard to use, they will not spend the time to understand it. If a visitor does not appreciate the way your website looks, they will leave it and search for others.

Navigation and URL Structure: The menu of your website plays an important role in its success. Both conversion rate and website rankings are directly affected by navigation. The availability of too many options may confuse a visitor and they will end up looking for a different website with an easy to use menu. SEO experts will keep these factors in mind when inspecting your pages.

Website Speed: More traffic and higher rankings are the main reasons why SEO experts are hired. They know a website’s technical elements that are critical to good ranking. One of these elements is the loading time of a page and whether it is responsive (mobile-friendly). Other aspects include a website’s extensions/plugins and code that needs to be analysed and understood for better rankings.

Researching Keywords

On-Page SEO: In order to rank higher, SEO companies must understand what keywords to emphasize on for the appropriate optimisation of a web page’s content. Researching keywords help determine terms that are associated with high search volume and a probability of visitors making a move like, placing an order, making a call or completing a form.

Off-Page SEO: Along with the opportunities for on-page optimisation, professional SEO companies in Leeds will also know what factors of off-page optimisation is able to influence rankings. Link building is the most significant component of off-page SEO. Earning backlinks is supposed to be the natural outcome of writing quality and captivating content that readers may want to read. A website that provides useful data is more likely to be referred by other websites by giving a link to the original page.

Social media is another primary field of off-page SEO. Whilst organic high rankings are capable of bringing traffic to a website, so are social media websites like LinkedIn and Facebook.
Now that you know the roles and responsibilities of SEO companies, you have a better understanding of what you should focus on when hiring an SEO company.


Nhance Digital is a UK-based internet marketing company that was established in 2009. It is one of the best SEO companies in Leeds that excels in promoting businesses and brands across all kinds of digital platforms. With an initial clientele only from the UK, Nhance Digital made their presence prominent throughout the globe and now deals with clients from all over North America and Europe.

More About the Author

Nhance is a UK home grown web and internet marketing company with a global presence.

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