Why Use A Professional Video Production Company

By Author: Rudy Longarini
Total Articles: 4762
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With the increasing speed of the Internet and opportunities for making films, there is a growing need also for good quality production. Of course, with camcorders and even video cameras on phones, it is tempting to go for the "do it yourself" method. However, when it comes to producing good quality, professional film work, a professional company can be the most cost-effective way. From a couple planning a wedding to a company looking to promote its products in a cost-effective manner, plenty of people need to make videos. Maybe you’re a new band looking for a management company; the list of people who should consider using video production professionals is an ever expanding one.

Anyone considering the advantages of using a professional video production company should take into account the following benefits:
1. The most important reason is quality. Whether you are a business looking for a professionally produced pitch for a conference or a couple looking to capture their special day for eternity, a professionally produced film or video will be a great benefit.
2. Broadcast quality film that ...
... provides a professional image and ensures high quality results.
3. Professional editing brings a wealth of opportunities from one film in that it can be used in a variety of ways and re-cut to produce several versions from one original. For companies, this may be to focus on different key messages for different audience groups. For couples, it may be to produce a short keepsake piece for special family and friends.
4. They can script your film to ensure your key messages are clearly delivered in a professional way.
5. They can provide special effects, graphics and animation to make your film stand out. For a wedding video, this might include images of your life leading up to the wedding. To make a company video, this might be to add company information throughout the film.
6. They bring in specialists.
a. Lighting is hugely important, whether it is for a conference, wedding or anything in between. Getting the right light is a vital part of the film. There is no point producing a video of a conference or advertisement if no one can see the product or speaker. There is little benefit to filming the wedding ceremony if the bride and groom are in gloom!
b. The same goes for sound. Great lighting and a perfect setting are not enough if you cannot hear what the speaker is saying. That once-in-a-lifetime moment when you speak your special vows will be lost forever without professional sound equipment such as wireless microphones.
7. A production company works as a partner with their clients, offering advice and expertise. This is also very beneficial for couples as they will be able to offer suggestions to ensure that every element of the day is captured. For business clients, they can storyboard their advertisement, corporate event or conference to ensure that every important detail is included.
8. Atmosphere is an important part of any good film piece, whether it is a corporate video, wedding, conference, advertisement or anything else. A production company can offer guidance on and commission background music, ensure there are no copyright issues, and make sure you use the right music for the right moment. For couples, this might be interspersing your wedding video with "your song." Companies may wish to commission a piece of music to inspire employees, stockholders or the public.
9. They know how to be unobtrusive. Professionals will not be part of the event. They will be background players, ensuring that they capture everything they need without getting in the way or being a distraction from the day. In fact, with a good production team, no one will notice they are there.

Using professionals is a very cost-effective way to achieve a great result; it is certainly more cost-effective in the long run. When considering the above, it is worth asking one very important question: "Is the risk of having it done badly worth it?" For a company, this may mean lost sales, falling revenue or a missed opportunity to grab market share. For a couple planning their special day, there is no "do-over."
About Author:
Video/Max Productions has been producing quality video production for more than 20 years. During this time we have successfully produced over 500 quality video productions. From (30 second) television commercials to hour long (3 and 4 camera shoots) of live performances, our video productions experience and expertise is both wide and varied.